Field Marketing Specialist - ANZ
Supports ANZ regional marketing by executing demand-generation campaigns, events, partner programs, sales enablement, and performance reporting. Requires 3–5 years of B2B technology marketing experience and familiarity with field marketing in Australia and New Zealand.
About the job
Responsibilities
- Support planning, execution, and optimization of ANZ demand-generation campaigns across digital, events, and partner marketing.
- Support local trade shows, customer meetups, hosted webinars, and virtual experiences.
- Coordinate event logistics, speaker preparation, KBYG documentation, and follow-up tracking.
- Track ANZ field-program leads, monitor pipeline influence, and partner with BDRs and Sales on follow-up and reporting.
- Create sales enablement materials, including toolkits, event decks, one-pagers, KBYGs, and campaign updates.
- Collaborate with global digital teams on regional paid programs and content syndication.
- Coordinate with ANZ digital and event agencies and vendors to support execution and quality control.
- Track marketing KPIs and campaign effectiveness using CRM and BI tools, reporting on ROI and optimization opportunities.
- Travel approximately 20–25% across the region for events and team collaboration.
Requirements
- 3–5 years of marketing experience in a B2B technology company, preferably in security, cloud-native, or developer tooling.
- Experience supporting field or regional marketing initiatives in the ANZ market.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects.
- Ability to collaborate cross-functionally with Sales, Digital, Partner Marketing, and Operations teams.
- Comfort working in a fast-paced, remote-first startup environment.
- Excellent verbal and written English communication skills.
Skills
Field Marketing, Demand Generation, Digital Marketing, Partner Marketing, Event Marketing, Webinars, Lead Management, Sales Enablement, CRM, Business Intelligence, Campaign Analytics, Content Syndication, Cybersecurity
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