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StripeStripeUnited States

Growth Marketing Manager, Lifecycle

Growth Marketing Manager responsible for designing, executing, and optimizing scaled lifecycle campaigns across email and in-product channels to drive activation, revenue, and retention. Requires 7+ years experience with strong background in campaign design, performance analysis, and data/ML-driven personalization.

Salary not listed
Remote7+ YOEGrowth Marketing

About the role

Responsibilities

  • Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)
  • Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
  • Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
  • Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
  • Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Minimum Requirements

  • 7+ years of work experience
  • 5+ years of experience in a marketing role designing and launching campaigns
  • 3+ years of experience analyzing and taking action on the performance of marketing campaigns
  • 3+ years of experience writing marketing briefs
  • 3+ years of experience leveraging data and ML-driven techniques

Preferred Qualifications

  • 3+ years of email marketing/CRM experience
  • 3+ years of B2B marketing experience
  • Experience with Marketo, Salesforce, and/or Salesloft

Skills

MarketoSalesforceSalesloftCRMEmail MarketingMarketing Automationbehavioral data analysisml techniques
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