Growth Marketing Manager responsible for designing, executing, and optimizing scaled lifecycle campaigns across email and in-product channels to drive activation, revenue, and retention. Requires 7+ years experience with strong background in campaign design, performance analysis, and data/ML-driven personalization.
Salary not listed
Remote7+ YOEGrowth Marketing
About the role
Responsibilities
Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)
Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Minimum Requirements
7+ years of work experience
5+ years of experience in a marketing role designing and launching campaigns
3+ years of experience analyzing and taking action on the performance of marketing campaigns
3+ years of experience writing marketing briefs
3+ years of experience leveraging data and ML-driven techniques
Preferred Qualifications
3+ years of email marketing/CRM experience
3+ years of B2B marketing experience
Experience with Marketo, Salesforce, and/or Salesloft
Skills
MarketoSalesforceSalesloftCRMEmail MarketingMarketing Automationbehavioral data analysisml techniques
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