Growth Lead, Franchises

What You’ll Do

Figure Out the Franchise Motion (0 → 1)

• Understand how franchise systems buy (corporate vs franchisee vs both)
• Identify high-potential segments (e.g., QSR, fitness, home services, multi-unit operators)
• Test different entry points (top-down via franchisor vs bottom-up via operators)

Run Fast Growth Experiments

• Launch scrappy tests across channels (events, outbound support, partnerships, content, paid)
• Try different GTM motions (corporate deals, multi-location bundles, pilot programs)
• Use results to determine what scales

Be Close to Customers

• Talk directly to franchise owners, operators, and corporate teams
• Understand operational pain points (unit economics, reporting, cash flow, multi-entity complexity)
• Translate insights into messaging and acquisition strategies

Execute End-to-End

• Build landing pages, write emails, run outreach, and launch campaigns yourself
• Stand up webinars or events tailored to franchise operators
• Move quickly with minimal process or support

Own Pipeline

• Be accountable for generating qualified opportunities and contributing to revenue
• Partner closely with Sales to refine positioning and improve conversion
• Focus on what drives deals across different buyer types

Build Early Partnerships

• Identify and engage franchise ecosystems (POS systems, franchise consultants, associations)
• Run co-marketing or co-selling experiments
• Help Pilot become relevant within franchise networks

What We’re Looking For

Experience

• 2–5 years of experience in consulting, banking, startups, GTM roles, or similar
• MBA or equivalent experience is a plus, not required
• Exposure to SMBs, multi-location businesses, or operations-heavy industries is helpful

How You Work

• High ownership: you take responsibility for outcomes, not just tasks
• Scrappy: you find ways to get things done with limited resources
• Analytical: you use data to guide decisions and prioritize
• Clear communicator: you can tailor messaging to different audiences (operators vs HQ)

Compensation

Base pay range: $133,000 - $179,000 (San Francisco, CA). Full-time positions eligible for equity, 401(k), health benefits, and other benefits.