Vice President, Communications

Role Responsibilities

Corporate Narrative & Master Messaging

• Own Fetch's master narrative — the single, consistent story told to investors, press, employees, and partners
• Ensure the investor story, external brand story, and internal employee story are always in alignment
• Translate complex business dynamics into clear, compelling narratives across all audiences

Investor & Corporate Communications

• Lead investor communications strategy in partnership with the CFO, including fundraise preparation, board materials, earnings narratives, and shareholder communications
• Build and manage IR infrastructure in preparation for IPO
• Manage relationships with IR-specialist agencies as needed

External PR — B2B & Consumer

• Own Fetch's external PR strategy across both B2B and consumer audiences
• Manage and elevate existing PR agency relationships; assess and upgrade agency partnerships as needed
• Build and oversee a proactive B2B PR program including trade media, analyst relations, and executive thought leadership
• Partner closely with Brand Experience and Consumer Marketing on consumer PR strategy, ensuring Fetch's consumer narrative, cultural relevance, and lifestyle media presence are aligned with the broader corporate communications strategy
• Serve as the primary communications partner to Jeff Lau's Commercialization org for B2B narrative

Executive Communications

• Develop high-impact messaging for the CEO and senior leadership team across internal forums, board interactions, media appearances, and key external moments
• Build and manage a proactive executive visibility program

Internal Communications

• Define and lead Fetch's internal communications strategy, ensuring alignment to company priorities, operating cadence, and long-term vision
• Own the all-hands rhythm, leadership communications calendar, and manager enablement programs
• Ensure employees hear company news before the press does

Change & Crisis Communications

• Lead communications for major initiatives including reorgs, M&A, leadership transitions, and strategic pivots
• Own crisis and issues management across all audiences
• Build playbooks for high-stakes scenarios before they happen

Team Building & Agency Management

• Build and scale a high-performing communications org spanning IR, B2B PR, consumer PR, and internal comms
• Manage and develop existing junior PR team member
• Own day-to-day management of all PR and communications agency relationships
• Define hiring sequence and team structure as the function matures

Communication Systems & Cadence

• Build and optimize communication channels and rhythms (All Hands, leadership updates, board prep, investor calendar) to ensure consistent and effective information flow
• Establish feedback mechanisms to measure understanding, sentiment, and effectiveness of communications

Minimum Requirements

• 15+ years of experience across corporate communications, PR, investor relations, internal communications, or related strategic communications roles
• Proven track record leading full-spectrum communications at scale
• Demonstrated experience operating at the intersection of investor communications, executive messaging, external PR, and corporate narrative
• Experience building or significantly scaling a communications function, including hiring and managing a team
• Experience managing PR agencies, evaluating, briefing, and holding them accountable to outcomes
• Track record in B2B PR including trade media, analyst relations, and thought leadership programs
• Exposure to investor communications, board materials, fundraise narratives, or IPO preparation
• Exceptional writing and storytelling ability, with a demonstrated ability to translate complex business and financial concepts into clear, compelling narratives
• High judgment and discretion in managing sensitive, confidential, and time-critical information
• Proven ability to influence and align senior stakeholders across a matrixed organization
• Bachelor's degree or equivalent combination of education and experience

Preferred Requirements

• Experience at a high-growth technology, marketplace, consumer platform, or fintech company
• Background in both consumer and B2B communications, ideally having managed both simultaneously
• Experience supporting a company through a fundraise, IPO, or significant capital markets event
• Familiarity with analyst relations programs (Gartner, Forrester, IDC or equivalent)
• Consumer PR experience including lifestyle media, influencer relations, and cultural marketing adjacency
• Experience in change management or organizational transformation communications
• MBA or advanced degree a plus