Global Events Marketing Manager

Responsibilities

• Lead audience acquisition and engagement strategy for priority flagship customer events, including SIGNAL, SIGNAL World Tour, and Exec Connect.
• Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, internal advocacy, and other relevant acquisition channels.
• Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans in partnership with Global Events, Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Sales, Field Marketing, Developer Relations, and regional teams.
• Develop clear, compelling, and on-brand event marketing copy across email journeys, web pages, registration flows, sales enablement, internal communications, promotional assets, and know-before-you-go communications.
• Partner with Marketing Operations to execute campaigns in Marketo, manage audience targeting and segmentation, monitor registration pacing, and ensure campaign execution aligns with lead capture, attribution, and reporting requirements.
• Use Salesforce, Tableau, Excel, and related marketing data sources to analyze campaign performance, registration trends, conversion rates, show-rate risks, audience quality, and pipeline contribution.
• Build dashboards, reports, and pacing updates that provide visibility into event marketing performance and identify where optimization is needed.
• Test and optimize messaging, subject lines, channel performance, audience segments, conversion paths, and engagement tactics to improve registration, attendance, and business outcomes.
• Partner with Field Marketing and regional teams to localize global campaign strategies for SIGNAL World Tour, balancing consistent global messaging with regional audience needs, market dynamics, and sales priorities.
• Support Exec Connect audience communications in partnership with executive stakeholders, sales teams, and event leads, serving as a marketing consultant and communications center of excellence.
• Partner with Corporate Communications, Social, Press Relations, Analyst Relations, Twilio.org, Developer Community, and Advertising teams to extend event reach and ensure promotional moments are coordinated across channels.
• Develop sales activation and employee advocacy programs that equip internal teams with messaging, referral tools, enablement, and promotional moments to help drive attendance from priority accounts.
• Build scalable event marketing playbooks, templates, best practices, reporting models, and campaign frameworks that can be reused across flagship, regional, executive, and repeatable programs.

Qualifications

Required:

• 5+ years of experience in marketing, growth marketing, demand generation, field marketing, campaign marketing, or event marketing.
• 3+ years of experience supporting B2B events, customer events, field events, executive events, or event-led marketing campaigns.
• Experience building integrated marketing campaigns across email, web, digital, social, paid, sales activation, field marketing, or partner channels.
• Strong understanding of the B2B marketing funnel, including audience segmentation, lead capture, conversion, attribution, pipeline influence, and ROI measurement.
• Experience using marketing and reporting tools such as Marketo, Salesforce, Tableau, Excel, or similar platforms to execute campaigns, analyze performance, and communicate results.
• Strong Excel skills, including the ability to manipulate data, identify trends, compare performance, and build clear reporting views for stakeholders.
• Excellent written and verbal communication skills, with the ability to write clear, compelling, audience-first marketing copy across channels.
• Experience partnering cross-functionally with teams such as Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Social, Sales, Field Marketing, Developer Relations, or regional teams.
• Strong analytical mindset with the ability to measure performance, identify gaps, test new approaches, and optimize campaigns based on data.
• Ability to manage multiple workstreams, deadlines, stakeholders, and campaign dependencies in a fast-paced, matrixed environment.
• Builder mindset with the ability to create playbooks, templates, best practices, and repeatable campaign processes.

Desired:

• Experience supporting large-scale B2B technology, SaaS, developer, customer, or global event programs.
• Experience with event registration platforms such as Swoogo or similar tools.
• Familiarity with event apps or attendee engagement platforms such as Amego or similar tools.
• Experience supporting regional or global campaigns that require localization across multiple markets.
• Experience partnering with Sales or Field Marketing on account-based marketing, priority account targeting, sales enablement, or event attendance goals.
• Experience using AI tools to scale campaign development, content iteration, audience analysis, reporting, or marketing workflows.
• A creative, test-and-learn mindset with a strong instinct for brand voice, audience engagement, and playful, high-converting marketing.