Product Marketing Lead, Spend

What you will do

• Define the positioning and messaging for every Spend product
• Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate
• Build high-impact GTM collateral across channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives
• Partner with Growth on campaign strategy and optimization, ensuring campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback
• Align GTM teams around consistent narratives by collaborating cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams
• Equip Sales with best-in-class enablement by maintaining a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.)
• Create tight feedback loops with sales and product to continuously refine content and positioning based on customer conversations, objections, and campaign performance

What you will need

• 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
• Proven experience in 0 → 1 environments – launched and scaled new GTM motions, products, or marketing programs from scratch
• Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.)
• Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
• Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
• Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution
• Strong organizational skills to manage multiple projects and deliverables simultaneously

Bonus

• Experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies
• Experience simplifying complex products and value propositions for non-technical audiences