Sr. Product Manager

WHAT YOU'LL DO

New Product Definition & Scoping

• Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec
• Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope
• Build the artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria
• Own the "what" and the "why" so eng and design can own the "how"

Specs, Wireframes & Design Partnership

• Write specs that engineers can build from without a dozen follow-up questions
• Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early
• Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships
• Run spec reviews that surface ambiguity before it becomes rework

Roadmap & Prioritization for Existing Products

• Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits
• Make the daily prioritization calls that keep engineering focused on the highest-leverage work
• Build a planning cadence that's predictable for the team and legible to the rest of the company
• Kill work that isn't pulling its weight

Cross-Functional Execution

• Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth)
• Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage
• Be the connective tissue between what's being built and what's being sold, supported, and marketed
• Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes

MINIMUM REQUIREMENTS

• 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue
• Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer
• Strong written communication. You write specs, briefs, and one-pagers that move decisions forward without a meeting
• Strong opinions on UX and product craft, with the ability to defend them and the humility to update them
• Operates with founder-level ownership and urgency. You don't wait to be told what's broken
• Comfortable with technical concepts. You can hold your own in architecture conversations without needing to write the code yourself
• Bias toward shipping. A v1 in market beats a v3 in a doc

WHAT SETS YOU APART

• Experience taking a product into a new vertical or expanding into adjacent markets
• Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance
• Worked at an early-stage company where you owned product without the safety net of a PM team
• Experience as the first PM hire at a venture-backed startup

COMPENSATION

Salary Range: $210,000 – $290,000 + equity

BENEFITS

• Flexible PTO
• 4 days per week in office (SF)
• Competitive compensation with equity
• 100% covered health, dental, vision premiums
• 401(k) with company match
• HSA contributions
• $250 monthly gym stipend