Skip to content
RedditRedditNew York, NY

Senior Brand Marketing Lead

Build and scale Reddit’s B2B brand marketing programs, partnerships, and advertiser-facing campaigns. The role requires at least seven years of relevant experience, strong strategic and creative judgment, and the ability to create repeatable operating models in ambiguous environments.

195k – 272k/yr
On-site10+ YOEBrand Design

About the role

Responsibilities

  • Build B2B brand and consideration programs that increase awareness, strengthen preference, and improve Reddit’s relevance with advertisers.
  • Evaluate and develop B2B2C partnerships, prioritizing strategic fit, audience value, and scalability.
  • Build the operating model for emerging programs with Sales, Consumer, Product Marketing, and other teams.
  • Define success metrics using brand measures and business outcomes such as revenue.
  • Develop investment cases for new initiatives, including strategic rationale, expected impact, resource requirements, and path to scale.
  • Strengthen Reddit’s corporate and business reputation with Communications, Investor Relations, and Sales.
  • Support international markets with guidance, frameworks, and adaptable campaign assets.

Requirements

  • At least 7 years, ideally 10+ years, of progressive relevant experience in two or more of the following:
    • In-house experience at a consumer app technology company
    • Advertising agency experience
    • Experience at a B2B brand with a strong growth story
  • Builder mindset and comfort operating in ambiguity.
  • Strong strategic judgment, including opportunity evaluation, trade-off decisions, and investment cases.
  • Exceptional creative judgment and experience developing positioning, messaging, and briefs.
  • Experience with co-marketing, partnerships, or advertiser- and agency-facing programs.
  • Familiarity with and enthusiasm for Reddit and internet culture.

Benefits and Compensation

  • Comprehensive health benefits
  • 401(k) matching
  • Home-office workspace benefits
  • Personal and professional development funds
  • Family planning support
  • Flexible vacation and Reddit Global Days Off
  • 4+ months of paid parental leave
  • Paid volunteer time off
  • Base salary range: $194,600–$272,400 USD
  • Equity in the form of restricted stock units; select positions may also be eligible for commission.

Skills

B2B Marketingbrand marketingPartnershipsco-marketingcampaign developmentPositioningmessagingcreative briefsbrand metricsrevenue strategyinvestor relationsadvertising

Similar roles

Brand Design jobs
Retell AI

Senior Brand Designer

Retell AIRedwood City, CA

The senior brand designer will define and scale Retell AI’s visual identity across digital campaigns, web, social, print, events, and marketing collateral. The role requires at least three years of brand or marketing design experience, strong visual fundamentals, and fluency in Figma and Adobe Creative Suite.

190k – 240k/yrOn-site5+ YOEBrand Design
Latent

Creative Brand Lead

LatentNew York, NY

Leads rebrand rollout and scales creative systems using AI across campaigns, web, video, social, and events for healthcare AI company. Ensures visual coherence and high-impact assets that drive pipeline, requiring 10+ years in brand leadership.

200k – 220k/yrHybrid10+ YOEBrand Design
DuckDuckGo

Creative Design Lead

DuckDuckGoUnited States

Leads end-to-end marketing campaign design for DuckDuckGo’s consumer products, developing original concepts, directing creative execution, and advising designers. Requires 9+ years of consumer-facing marketing or advertising design experience, strong craft, and proficiency with Figma and Adobe Creative Suite.

200k – 200k/yrRemote9+ YOEBrand Design
Oscilar

Brand Marketing Manager

OscilarUnited States

Leads Oscilar’s Brand, PR, and Communications function as a hands-on player-coach, developing category-defining programs, executive thought leadership, campaigns, and industry partnerships. The role requires 7+ years of relevant B2B technology marketing experience and expertise managing people, agencies, or cross-functional teams.

188k – 215k/yrRemote7+ YOEBrand Design
Harvey

Design Manager

HarveySan Francisco, CA

Lead and mentor a team of designers as a player-coach, translating creative direction into high-quality visual work for brand campaigns, events, partnerships, and product launches. Requires 8+ years in brand/creative design with management experience and a strong portfolio.

182k – 271k/yrHybrid8+ YOEBrand Design