Growth Marketing Generalist

About this role

We're hiring our second FT marketing person. You'll work directly with the Head of Marketing on everything from: paid ads, content, social, newsletter, events, and reporting. The work is broad on purpose. You'll get exposure to every channel and have direct ownership over the ones that fit your strengths.

This is an execution role. You'll write the LinkedIn posts, draft long form content, coordinate the ad campaigns, build the reports, and keep everything moving. You won't be setting strategy on day one, but you will be deciding hundreds of small things every week. We're looking for someone who's already shown they can do that well.

We're also testing new lead gen ideas this year, and we want this person to bring their own ideas and own the execution of them. If you have a track record of trying things, learning fast, and bringing back what works, that matters here.

This role is also designed as a stepping stone. If you want to be a Head of Marketing within 1-3 years, this is the kind of seat that gets you there. You'll see every channel, do work that ships to real buyers, and grow with a company that's scaling fast.

What you'll own

• Owning LinkedIn organic content end to end, working from a content mix we'll define together
• Drafting long form content that's actually written for compliance buyers, not for search volume
• Coordinating with our paid ads agency on Google, Meta, and LinkedIn campaigns. Knowing the platforms well enough to push back on the agency when needed
• Owning newsletter production end to end in Beehiiv, from copy to send
• Working with our design agency and freelancers on creative briefs and reviews
• Bringing and executing new lead gen ideas
• Keeping our marketing reporting clean and current

Who you are

• 3 to 5 years in a marketing role, ideally at an early-stage B2B SaaS company. You're past the "I need someone to teach me everything" phase.
• Comfortable on ad platforms. You've actually been in Google Ads, Meta Ads Manager, or LinkedIn Campaign Manager and can read a campaign without panicking. Deep experience here is a major plus.
• A confident writer. You can take a rough brief and produce a clean LinkedIn post or 800-word blog draft without ten rounds of feedback. Writing samples will matter.
• Genuinely high AI proficiency. Not "I use ChatGPT sometimes." We mean: you build and use Claude or ChatGPT projects, you've experimented with Claude Code or other agentic tools, you have opinions about which models are best for which tasks, and you actively look for ways to do work faster with AI. If AI isn't already woven into your daily workflow, this isn't your role.
• Scrappy and resourceful. You figure things out. One day you'll be writing a LinkedIn post, the next you might be asked to produce a 60-second product launch video. You don't need to be expert at everything, but you do need to be the kind of person who can chase down a problem and ship a solution without needing a playbook handed to you.
• Curious about compliance and fintech. You don't need a background here, but you should be the kind of person who wants to understand how the world works under the hood.

Nice to have

• Analytics or data chops
• SEO and GEO (AI search optimization) experience
• Design sense. Not Figma-deep, but enough taste to brief a designer well and spot when something's off
• Experience writing for technical buyers (compliance, legal, finance, security)

How we work

• Remote first, US based
• We operate from Notion, Asana, Slack, Claude, and Figma
• Small team, no politics, decisions move fast
• Direct feedback culture. You'll get it and you should give it
• We measure marketing outputs honestly. We kill things that aren't working and double down on what is.