Social Media Strategist

Role Responsibilities

Own Social Strategy & Campaign Execution

• Develop and execute social strategies aligned to brand, campaign, and business priorities
• Translate internal and partner campaign objectives into social-first content and storytelling
• Partner cross-functionally to support campaign launches, ensuring social is integrated from planning through execution
• Maintain a strong pulse on trends, formats, and culture to inform timely and relevant activations

Create & Oversee Content

• Concept, create, and publish content across Fetch social channels (TikTok, Instagram, etc.)
• Balance brand storytelling with offer-driven, partner-supported, and performance-oriented content
• Collaborate with creators and internal teams to scale content production
• Ensure content is aligned to both Fetch brand standards and partner campaign goals

Lead Community Engagement

• Own day-to-day community management across platforms
• Engage proactively with users to build relationships and brand affinity
• Identify opportunities for Fetch and brand partners to show up authentically in conversation
• Develop scalable approaches to increase engagement and responsiveness

Support Brand Partners on Social

• Collaborate with Sales and Partnerships teams to support brand partner campaigns on social
• Translate partner objectives into compelling, platform-native social content
• Ensure partner integrations feel authentic to Fetch while delivering against campaign goals
• Contribute to campaign recaps and insights that demonstrate performance and value to partners

Leverage Data & Measurement

• Track and analyze performance across organic and paid social, including campaign and partner content
• Translate data into actionable insights and optimizations
• Inform content strategy, posting cadence, and spend allocation based on performance trends
• Support reporting and recaps for both internal stakeholders and brand partners

Support Creator Integration

• Partner with Creator and Influencer teams to amplify campaigns through social
• Ensure creator content aligns with social strategy and campaign objectives
• Identify opportunities to extend Creator Club and ambassador efforts through social

Minimum Requirements

• 3+ years of experience in social media, content strategy, or digital marketing
• Proven ability to develop and execute social strategies tied to campaigns and business goals
• Strong content creation skills (short-form video, copywriting, platform-native formats)
• Experience supporting brand or partner campaigns on social
• Deep understanding of social platforms, trends, and internet culture
• Experience with social analytics, reporting, and performance measurement
• Highly organized, proactive, and comfortable in a fast-paced environment
• Strong communication and collaboration skills

Compensation

Base salary range: $75,000 - $88,000

Equity, 401k match up to 4%, comprehensive medical/dental/vision benefits, education reimbursement, PTO, parental leave.