Performance Marketing Manager, Paid Social & EMEA Growth

Responsibilities

• Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting. Accountable for efficiency and output across the full paid social budget.
• Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage. Adapt targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements (GDPR and beyond).
• Align spend to sales opportunity: Partner with EMEA sales leadership to ensure budget allocation tracks where the actual pipeline opportunity is by market and segment.
• Build the attribution story: Own how paid social spend connects to pipeline and revenue by market and channel. Bring data-backed point of view on what's working.
• Test and systematize: Run structured experiments across creative, audiences, and channels, and turn what works into repeatable playbooks.
• Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work as needs come up, in partnership with the broader demand gen team.

Requirements

• 5+ years in performance marketing with a clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
• Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to allocation across campaigns, audiences, and markets.
• Have run or scaled paid social programs in EMEA specifically—different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances in creative and targeting.
• Analytical and comfortable owning your own attribution story: connecting spend by market/channel to pipeline and revenue, not just CTR and CPL.
• Used to working cross-functionally with regional sales teams to align spend with where the pipeline opportunity actually is.
• Can flex beyond paid social into adjacent demand gen work (ABM, landing pages, email) when EMEA-specific needs call for it.
• Thrive in a fast-paced startup environment, where you're expected to take ownership, move quickly, and learn as you go.

Nice-to-Haves

• Experience with Clay or similar audience-building tools and comfortable building and iterating on paid audiences.
• Have stood up a paid social program in a new region from scratch.
• Speak a European language relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics).
• Bring point of view on emerging paid social channels or formats worth testing in EMEA.

Compensation and Benefits

• Base salary range: $160,000 - $210,000 (from ATS data).
• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave).
• Medical, Dental, and Vision benefits.
• Life Insurance and Disability Benefits.
• Retirement Plan (e.g., 401K, pension).
• Parental Leave.
• Fertility and family building benefits through Carrot.
• Daily lunches and snacks in the office.