Paid Search Performance Marketing Manager
Own end-to-end paid search channels including Google Ads, Apple Search Ads, and Bing Ads to acquire high-intent users for a voice AI dictation app. Requires 4+ years managing $50k+/month budgets with expertise in CAC/ROAS optimization, GA4, and MMPs like AppsFlyer.
About the job
What You'll Do
Own the Search Channel End-to-End
- Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
- Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
- Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
- Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
Drive Android Acquisition from Day One
- Own Android growth strategy across Google App Campaigns and Apple Search Ads
- Optimize to in-app revenue events (not just installs)
- Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
- Partner with Product and Data teams on attribution and conversion tracking
Build High-Performance Funnels
- Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
- Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
- Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
Run Fast, Learn Faster
- Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
- Maintain a testing roadmap with clear hypotheses and success metrics
- Partner with Design and Growth teams on landing pages and App Store optimization
Manage Budgets Like a CFO
- Manage $50k+/month in search spend (scaling to low six figures)
- Allocate weekly budgets by channel, geo, brand vs non-brand, device
- Keep CAC within targets while finding incremental spend opportunities
Communicate Like a Leader
- Write crisp weekly updates: what happened, why, what's next
- Present monthly performance to leadership with clear insights and recommendations
- Collaborate seamlessly with Growth, Product, Design, and Data teams
What We're Looking For
Must-Haves
- 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
- Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
- Strong Google Ads expertise: Search campaigns (keyword strategy, match types, negatives, Quality Score optimization), Performance Max (when to use it, how to prevent brand cannibalization), Google App Campaigns (ACi) for mobile installs and revenue optimization
- Direct experience with Apple Search Ads for iOS, ready to expand to Android
- Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
- Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
- Excellent written communication
- Authorized to work in the US
Nice-to-Haves
- Bing / Microsoft Ads experience
- Background in productivity tools, consumer apps, or PLG SaaS
- SQL or BI tools (self-serve data analysis)
- Landing page and conversion rate optimization experience
- Familiarity with Apple ecosystems and App Store guidelines
Skills
Google Ads, Google Search Ads, Performance Max, Google App Campaigns, Apple Search Ads, Bing Ads, Ga4, Appsflyer, Posthog, SQL
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