Startup Content Marketing Manager
Own startup-focused content campaigns by partnering with founders and technical teams, turning their products and lessons into compelling stories, guides, demos, and campaigns. The role requires 4+ years of marketing experience, strong storytelling, and familiarity with startup or developer audiences.
About the job
Responsibilities
- Build relationships with founders and technical teams, get hands-on with their products, and uncover stories and practical lessons for other builders.
- Own startup content campaigns from ideation and creative brief through production, distribution, and measurement.
- Support co-marketing programs with startup customers and ecosystem partners.
- Write, create, and coordinate founder profiles, customer stories, practical guides, demos, and other content across social, email, events, partner channels, and founder communities.
- Partner with field and events teams to capture ideas, conversations, and product moments and turn them into broader-reaching content.
- Collaborate with startup go-to-market, customer marketing, product marketing, social, and communications teams.
- Build briefs, editorial calendars, and repeatable workflows.
- Define success metrics, track performance, and use audience feedback and data to improve content, formats, and channels.
Requirements
- 4+ years of experience in B2B, content, customer, or integrated marketing.
- Experience working with startup, founder, builder, or developer audiences.
- Experience delivering content campaigns or co-marketing programs and explaining results and learnings.
- Ability to own projects, make decisions with incomplete information, and work through ambiguity.
- Ability to identify and resolve blockers, flag risks, and coordinate cross-functional support.
- Strong relationship-building and collaboration skills.
- Strong storytelling and interviewing skills, with the ability to explain technical ideas clearly and accurately.
- Deep curiosity about technology and AI, including willingness to try new products and understand how they work.
Compensation
- Annual salary: $198,000–$219,000
Skills
Content Marketing, B2B Marketing, Integrated Marketing, Co-Marketing, Storytelling, Campaign Management, Editorial Calendars, Social Media, Email Marketing, Event Marketing, Customer Marketing, Product Marketing, Performance Measurement, Artificial Intelligence
Similar jobs
Content Marketing jobs
OpenAI
San Francisco, CA
Own the planning, production, QA, and launch of web experiences across OpenAI.com. The role requires hands-on CMS experience, strong project management, attention to detail, and effective cross-functional collaboration.
PromptQL
San Francisco, CA
Creates, publishes, and scales PromptQL’s short-form video and motion content across social platforms, while shaping the founder voice and using performance insights to drive growth. The role requires demonstrated audience-building success and hands-on shooting, editing, motion graphics, and storytelling skills.
Runway
New York, NY
Creates and owns Runway’s YouTube channel, producing educational videos that teach filmmakers, advertisers, and storytellers how to use generative AI. The role requires end-to-end production skills, advanced editing and motion graphics expertise, hands-on Runway experience, and an established body of video work.
Watershed
San Francisco, CACreates B2B content across longform, social, blog, webinar, and multimedia formats to drive demand and awareness for a sustainability platform. Requires strong writing, content operations, performance reporting, and stakeholder coordination skills.
Harvey
San Francisco, CA
The Content Marketing Manager develops editorial, campaign, and social content that advances Harvey’s brand and business goals. The role requires 5+ years of experience, exceptional writing and editing skills, SEO familiarity, data-driven judgment, and the ability to explain complex legal, technical, and product concepts clearly.