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BettermentBettermentNew York, NY

Director, Communications

Leads external communications strategy for a fintech firm, managing PR agencies, media relations, product launches, and executive visibility while ensuring regulatory compliance. Requires 10+ years in comms/PR with leadership experience in financial services.

160k – 180k
Hybrid10+ YOECommunications

About the role

A Day in the Life

  • Own the overarching communications strategy across all three lines of business, ensuring messaging is cohesive, differentiated, and aligned with company OKRs.
  • Serve as a trusted strategic advisor to the leadership team on brand reputation, public positioning, and narrative development.
  • Manage relationships with external PR agencies; collaborate to shape press strategy, identify and prioritize opportunities, and brief them on launches, company news and proactive storylines.
  • Lead media relations, expanding relationships with top-tier reporters, driving PR campaigns and product launches, and identifying earned media opportunities.
  • Craft and quality-control press releases, talking points, bylines, and media responses; ensure tone, accuracy, and regulatory compliance.
  • Partner cross-functionally with Marketing, Legal, Compliance, and Product on product launches, brand campaigns and social media amplification.
  • Drive executive visibility programs including speaking engagements, conference strategy, and award submissions.
  • Support internal communications efforts in partnership with our People team.
  • Help oversee compliance review for all public-facing communications content.

What We're Looking For

  • 10+ years of experience in communications or public relations either in-house or at an agency, with at least 3 years in a leadership role.
  • Deep understanding of the financial services or fintech media landscape, with established journalist relationships.
  • Proven track record developing integrated communications strategies spanning media relations, internal comms, crisis management, executive positioning and thought leadership.
  • Exceptional written and verbal communication skills; an ability to find the perfect phrase to inspire an audience or position a product.
  • Experience managing external agency relationships and balancing in-house vs. outsourced resources.
  • Track record supporting C-suite executive communications, spokesperson programs, and media training.
  • Experience in a regulated industry (financial services, fintech, or similar) strongly preferred.
  • A collaborative leader with outstanding judgment and high EQ.

Compensation: New York City: $160,000 - $180,000 base salary. Eligible for variable compensation in the form of a company incentive bonus.

Skills

Media RelationsPr AgenciesPress ReleasesCrisis ManagementExecutive CommunicationFinancial ServicesFintechThought LeadershipInternal CommunicationsRegulatory Compliance

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