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Grafana LabsGrafana LabsUnited States

Director, Sales Development Americas | United States | Remote

Lead the Americas SDR function, managing five managers and 35+ reps. Drive AI-native workflow transformation, operational rigor, and talent development to convert SDRs into AEs.

196k – 225k
Remote8+ YOESales Development

About the role

What You’ll Be Doing

  • Lead AMER. Own the operations from day one. Coach your managers, maintain forecast predictability, and keep SDR-to-AE handover quality high while establishing your footing with senior sales leadership.
  • Drive global AI transformation. The Grafana SDR function is building an AI-native workflow layer: account research, persona research, list building, and personalized outbound, systematized from the output of our best SDRs. Be a practitioner voice in that build, shaping the workflows, deploying them globally, and holding the standard across EMEA and APAC alongside regional peers.
  • Build the future bench. Build the system that develops people, not just pipeline. Run structured development cycles through your managers, create clear progression paths, and measure success by how many SDRs earn their way into AE roles. Partner with AE leadership to make that transition real, and use it as a talent brand.
  • Own the operational numbers. Pipeline analytics, conversion math, forecast cadence, activity-to-outcome ratios. Know what is under the hood, present it cleanly to regional VPs and global GTM leadership, and own the narrative when the numbers move in either direction.

What Makes You a Great Fit

  • 8+ years in SDR or pipeline generation, including 3+ years managing managers in a B2B SaaS environment
  • Demonstrated, hands-on experience deploying AI tooling into SDR workflows. Not sponsoring the initiative. Building it. You know which tools work, which ones do not, and why
  • Proven track record of standardizing playbooks across distributed teams and lifting output without growing headcount. You use efficiency as a lever before headcount
  • Strong operational rigor: you track the right metrics, run tight forecast cadences, and surface problems early
  • Credible stakeholder presence with VP and C-suite-level GTM leadership. You speak pipeline, not activity
  • A builder's instinct: you create systems, not workarounds

Bonus Points For

  • Background in developer tools, observability, open source, or AI/ML. Grafana's buyer profile is technical
  • Experience with product-led or usage-based GTM motions: PQLs, free-to-paid conversion, expansion pipeline
  • Experience operating in a matrixed global function reporting into a global head and partnering laterally across regions

Compensation & Benefits

  • In the US, the OTE compensation range for this role is $195,750 - $225,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
  • Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
  • 100% Remote, Global Culture
  • Global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days

Skills

Sdr ManagementAi Tooling DeploymentB2B Saas Sales DevelopmentPipeline AnalyticsForecastingPlaybook StandardizationTeam DevelopmentStakeholder ManagementOperational MetricsWorkflow Automation
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