Manages indirect sales through Aerospace & Defense ecosystem partners, develops GTM plans, supports co-selling, and recruits new partners. Requires 5-8+ years in channel sales/partnerships with deep A&D expertise, quota attainment, and US citizenship.
Salary not listed
Hybrid5+ YOEPartnerships
About the role
Key Responsibilities
Manage the entire indirect sales process through Tulip's A&D ecosystem partners, including defense-focused system integrators, VAR partners, and strategic alliances
Develop and execute comprehensive Go-to-Market plans with key partners targeting aerospace manufacturing, defense production, and MRO verticals—including joint value propositions aligned with A&D priorities (traceability, compliance, workforce enablement, quality)
Support account executives and partners during co-selling motions with defense primes, commercial aerospace OEMs, and their supply chains—from prospecting to close, including accurate pipeline forecasting
Enable partners to independently represent Tulip across the commercial cycle, ensuring they understand A&D-specific requirements (compliance, security, data sovereignty)
Identify and recruit new partners to fill geographic, technical, or vertical gaps in the A&D ecosystem—including specialized defense consultancies and cleared technology providers
Stay current on A&D industry trends, digital transformation initiatives (e.g., DoD modernization programs, Factory of the Future), and competitive landscape
Leverage and collaborate with internal resources including Sales, Marketing, Sales Engineering, Product, Legal, and Customer teams to navigate complex A&D procurement cycles
What skills do I need?
5-8+ years in Channel Sales, Partnerships/Alliances, or Business Development with a strong focus on Aerospace & Defense customers and partners
Proven track record of quota attainment (100%+) in a channel or alliances sales capacity
Deep understanding of A&D industry dynamics, including defense primes, Tier 1/2 suppliers, commercial aerospace OEMs, and MRO operations
Familiarity with A&D compliance frameworks such as ITAR, DFARS, CMMC, AS9100, and NADCAP; understanding of FedRAMP and government cloud requirements preferred
Experience with MES, ERP, PLM, or IIoT ecosystems in aerospace and defense manufacturing environments
Experience in SaaS and/or digital transformation initiatives within regulated industries
Existing relationships with A&D-focused system integrators, consultancies, and technology partners strongly preferred
Excellent written and verbal communication skills with ability to manage multiple stakeholders across complex organizational structures
Familiarity with Salesforce.com and sales tools (Outreach, ZoomInfo, LinkedIn Sales Navigator)
U.S. Citizenship required due to nature of work with defense customers; ability to obtain security clearance a plus
Bachelor's degree in Engineering, Business, or related field strongly preferred
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