Market Research Manager
Leads qualitative and quantitative market research to generate customer and market insights that guide product, growth, and business strategy. Requires five years of healthcare market research experience, advanced analytical and presentation skills, and proficiency with Excel, PowerPoint, Power BI, and AI solutions.
About the job
Responsibilities
- Lead the design, implementation, and analysis of market research studies using qualitative and quantitative methods.
- Advocate for the voice of the customer and promote a customer-centric culture.
- Conduct surveys, focus groups, interviews, and other research to understand customer needs, market trends, and competitive activity.
- Develop and refine research methodologies and best practices.
- Collect, organize, and analyze data from interviews, surveys, discussions, industry publications, and other sources.
- Create reports, dashboards, and presentations that communicate findings and actionable insights.
- Present recommendations to senior leadership and internal stakeholders.
- Maintain data accuracy, integrity, confidentiality, and compliance when managing research information.
- Support senior research and insights staff with background research, survey instruments, and discussion guides.
- Manage project timelines, scheduling, documentation, and organized research files.
- Coordinate with external research partners and cross-functional teams including product, engineering, sales, marketing, and customer success.
- Monitor emerging research technologies and methodologies.
Requirements
- 5 years of hands-on market research experience collecting and analyzing data, reporting findings, and presenting insights within the healthcare industry.
- Advanced analytical skills, including statistical modeling and integrating disparate data sources.
- Advanced storytelling and presentation skills, with the ability to explain complex concepts and methodologies clearly.
- Expertise with Excel, PowerPoint, Power BI, and AI solutions.
- Bachelor's or advanced degree in business, mathematics, or the sciences.
- Understanding of conjoint, MaxDiff, price elasticity, concept testing, brand health, and brand equity tracking.
- Experience managing complex market research studies.
- Ability to work collaboratively in a fast-paced, results-oriented environment.
Nice-to-haves
- Deep understanding of the healthcare sector, including LTPAC, acute care, and payer audiences.
- Experience in a SaaS organization.
- Experience with new product, brand, advertising, and customer segmentation research methodologies.
Skills
Market Research, Statistical Modeling, Excel, PowerPoint, Power BI, Artificial Intelligence, Survey Design, Focus Groups, Conjoint Analysis, Maxdiff, Price Elasticity, Concept Testing, Data Analysis, Healthcare Research, SaaS
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