Art Director, Claude

Responsibilities

• Concept and art direct integrated campaigns for Claude from initial brief through final production across digital, video, and print.
• Direct photo and video shoots, working with directors, photographers, illustrators, animators, and production partners to bring campaigns to life.
• Flex between executing work in-house and directing it through agency partners. When external, serve as the creative lead, translating brand context, giving clear feedback, and keeping the work aligned.
• Develop campaign visual systems with repeatable creative frameworks that give a campaign range while keeping it recognizably on-brand.
• Shape Claude’s brand storytelling, finding compelling ways to turn product capabilities and user experiences into narratives people actually want to engage with.
• Serve as a creative partner to the brand and product marketing teams, bringing audience insight and brand strategy to life through bold creative concepts and sharp visual direction.
• Ensure brand consistency and raise the bar for quality across all Claude touchpoints.

Requirements

• 12+ years of experience with a portfolio rooted in campaign work, showing concept development, art direction, and execution across multiple channels and formats.
• Experience working both agency and in-house sides of the relationship; able to build campaigns hands-on and steer external teams.
• Experience directing shoots and working closely with photographers, illustrators, or production teams.
• Ability to move between strategic thinking and hands-on execution.
• Experience building consumer-facing or product brand campaigns and making work feel distinctive and human.
• Drawn to brand-building work—shaping perception, building affinity, and raising the bar for how a company shows up in the market.
• Comfortable thriving in a fast-paced, collaborative environment managing multiple campaigns and workstreams.

Nice-to-Haves

• Bachelor’s degree or equivalent combination of education, training, and/or experience in a relevant field.