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SnowflakeSnowflakeMenlo Park, CA

Director, Event Partnerships

Lead Snowflake's global event partnerships and sponsorship strategy, driving revenue and partner engagement at flagship events including Summit and World Tours. Own sponsorship sales, team leadership, and cross-functional operations.

202k – 266k
Hybrid12+ YOEPartnerships

About the role

What You'll Do

Own Regional & Global Event Strategy

  • Lead end-to-end partner experiences, sponsorships, and logistics for flagship regional and global events across NOAM and LATAM
  • Set guidelines for international counterparts
  • Oversee engagement for major annual programs (averaging 500+ partners per year), partner executive activations, and hospitality/ancillary events

Drive Prospectus, Revenue & Sales Operations

  • Design, price, and launch annual Partner Sponsorship Packages and Promotional Opportunity prospectuses
  • Partner with finance and leadership to set revenue targets, manage forecasting, handle custom requests, and scale recurring annual partnership revenue
  • Understand and report on buyer journey, industry trends, white space sales opportunities, and build long-range pipeline projection plans

Maximize Partner Enablement & ROI

  • Host internal and external executive councils to gather feedback for continuous program optimization

Establish Global Standards & Legal Frameworks

  • Develop global project timelines, standardized guidelines, workflows, and enablement kits to ensure a consistent partner experience
  • Collaborate with legal teams to establish rules, regulations, and T&Cs for each event cycle

Lead Teams & Agency Partners

  • Direct a cross-functional internal workflow team managing contracting, invoicing, and platform operations
  • Serve as the primary manager for tier-one external event production agencies, onboarding and leading extended agency teams

Optimize Through Data & Collaboration

  • Partner across global marketing and regional sales teams to align on priorities and cross-functional deadlines
  • Produce comprehensive post-event recap decks, financial reporting, and KPI analytics for stakeholders

What We're Looking For

  • 12+ years of experience in B2B corporate sponsorship events, with 3+ years in senior leadership roles managing large-scale partner programs, sponsorship revenue, and high-performing teams
  • Proven revenue generator with experience designing sponsorship prospectuses, managing complex sales operations, and establishing multi-year financial targets within the enterprise technology or SaaS space
  • Exemplary operational leader capable of managing massive logistical footprints, complex budgets, and large external agency teams (e.g., managing 15+ agency reps)
  • A natural connector and collaborator who seamlessly brings constituents from across departments and global organizations together to move towards a common set of goals
  • A visionary with a problem-solving mindset who has the ability to scale processes globally while maintaining a premium partner experience

Skills

B2B Corporate SponsorshipEvent Sponsorship SalesSponsorship Prospectus DevelopmentRevenue ForecastingSales OperationsBudget ManagementAgency ManagementCross-Functional CollaborationKpi AnalyticsGlobal Program Management

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