Integrated Marketing Lead

Responsibilities

• Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy
• Be a true steward of the WHOOP brand. Deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across all campaigns and touchpoints
• Develop insight-driven creative briefs that translate WHOOP's brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics. Partner with Product Marketing to incorporate member insights, ensuring each brief reflects both brand ambition and product truth.
• Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning
• Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices
• Act as the bridge between creative and commercial teams, ensuring campaigns are both creatively strong and grounded in business impact
• Work closely with Marketing Operations to ensure timelines, workflows, and outputs support successful delivery, treating Ops as a core partner across all campaigns
• Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution
• Drive disciplined planning and prioritization across campaigns of varying scale — staying close to execution, proactively identifying risks, and removing blockers to maintain momentum
• Partner with cross-functional teams including PMM, Sports & Talent, Social, Wholesale, and Product to understand channel and partner needs and ensure experiences deliver against business objectives
• Collaborate with Analytics to define campaign objectives, establish measurement frameworks, and surface post-campaign learnings that inform future briefs and strategy
• Balance brand-building and performance-driving objectives to deliver work that is both distinctive and commercially effective

Qualifications

• 5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand
• Deep brand sensibility. A genuine POV on what great integrated marketing looks like and a track record of protecting brand integrity through execution
• Demonstrated brief writing ability — can translate positioning and member insights into clear, inspiring creative direction
• Experience supporting creative agency or cross-functional creative team relationships in fast-paced environments
• Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders
• Ability to understand channel dynamics without losing the brand thread
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions