Director of Marketing

Demand Generation & Growth Marketing

• Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation.
• Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance.
• Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness.

Channel Partner Marketing & Growth

• Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth.
• Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems.
• Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach.

Marketing Operations & Analytics

• Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement.
• Define, monitor, and report on key marketing and pipeline metrics.
• Leverage data-driven insights to optimize marketing investments and maximize ROI.

Brand, PR & Communications

• Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives.
• Strengthen Sangoma's brand presence and market positioning across key industries and customer segments.
• Ensure consistent messaging and brand execution across all marketing channels.

Events & Customer Engagement

• Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships.
• Partner with Customer Success and Sales teams to develop programs that support customer retention, adoption, expansion, and advocacy.

Leadership & Collaboration

• Lead, mentor, and develop a high-performing marketing team.
• Collaborate closely with Sales, Channel Sales, Product Management, Customer Success, Revenue Operations, and Executive Leadership to align go-to-market strategies and business objectives.
• Manage agency and vendor relationships while fostering a culture of innovation, accountability, and continuous improvement.

Requirements

• 7+ years of progressive B2B marketing experience, including leadership experience managing marketing teams.
• Proven success building and executing demand generation programs that drive measurable pipeline growth and revenue.
• Experience in SaaS, cloud communications, telecommunications, UCaaS, CCaaS, CPaaS, MSP, or related technology industries.
• Strong understanding of channel and partner marketing, including experience supporting VARs, MSPs, distributors, master agents, TSDs, technology alliances, referral partners, and reseller ecosystems.
• Demonstrated success developing partner marketing programs, co-branded campaigns, joint go-to-market initiatives, partner enablement strategies, and MDF programs.
• Expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics.
• Experience managing marketing budgets and measuring performance through attribution, funnel metrics, and ROI analysis.
• Hands-on experience with marketing and sales technologies such as HubSpot, Salesforce, WordPress, Jira, and related marketing automation and CRM platforms.
• Strong analytical, communication, presentation, and leadership skills.
• Proven ability to collaborate effectively across Sales, Product Management, Customer Success, Revenue Operations, and Executive teams.

Preferred Qualifications

• Experience marketing Unified Communications, Contact Center, Voice, Telecommunications, Cloud Communications, AI-powered business applications, or related technology solutions.
• Experience supporting both direct sales and channel-led go-to-market models.
• Experience with partner recruitment, MDF management, channel enablement, and partner-generated pipeline programs.
• Experience leading public relations, analyst relations, and corporate communications initiatives.
• Experience managing trade shows, partner conferences, customer events, and large-scale marketing programs.