Culture Marketing Lead
Leads Spotify’s culture, content, and experiential marketing strategy across MENAT+, partnering with music teams, artists, creators, and regional stakeholders. The role requires 10+ years of marketing experience, deep knowledge of MENA and Türkiye culture, and fluency in English and Arabic.
About the job
Responsibilities
- Define and lead Spotify's culture marketing strategy across MENAT+, developing campaigns that tap into music, pop culture, and youth culture to grow brand love and cultural relevance.
- Lead culturally rooted campaigns spanning content, partnerships, creator collaborations, and experiential marketing.
- Partner with Spotify's Music team to develop and execute artist marketing plans and integrated go-to-market campaigns.
- Define the region's content pillars and editorial voice across short-form video, long-form storytelling, social-first content, editorial features, and emerging formats.
- Build and manage experiential activations, live events, and fan experiences connected to local culture.
- Serve as the cultural authority for the region while ensuring consistency with Spotify's global brand.
- Lead, coach, and develop a team of Content Marketing Managers.
- Establish measurement frameworks using audience insights and performance data to refine strategy and demonstrate business impact.
- Monitor cultural trends, consumer behavior, and the competitive landscape across MENA and Türkiye.
Requirements
- 10+ years of marketing experience, with significant experience in culture, music, content, and experiential marketing, ideally in entertainment, media, or technology platforms.
- Experience building content programs from the ground up, with strong knowledge of platform formats and editorial strategy.
- Extensive experience partnering with music teams, artists, labels, and creative partners.
- Experience building, leading, and developing high-performing marketing teams.
- Deep knowledge of music and culture across MENA and Türkiye.
- Strategic and cultural perspective, with the ability to identify where Spotify should engage and align cross-functional teams around a vision.
- Ability to thrive in a fast-paced, matrixed environment, navigate ambiguity, influence stakeholders, and collaborate across global and regional teams.
- Fluency in English and Arabic.
Nice to Have
- Turkish language proficiency.
Work Arrangement
- Based in Dubai, with some in-person meetings and flexibility to work from home.
Skills
Content Marketing, Experiential Marketing, Culture Marketing, Campaign Strategy, Artist Marketing, Content Strategy, Editorial Strategy, Social Media, Partnerships, Creator Collaborations, Audience Insights, Performance Marketing, Team Leadership, Music Marketing, Go-to-Market Strategy
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