Senior Marketing Operations Manager
Oversees Marketo campaigns, optimizes marketing tech stack and processes, manages lead scoring/enrichment, and builds analytics dashboards. Requires 3+ years in marketing ops with hands-on Marketo/Salesforce experience for a global SaaS team.
About the job
What You’ll Do
- Oversee and manage the configuration, maintenance, and hands-on creation of campaigns in Marketo, ensuring strategic alignment and flawless execution.
- Ensure seamless integration and functionality of the marketing technology stack, aligned with business objectives.
- Optimize marketing and sales processes to enhance efficiency, scalability, and effectiveness.
- Collaborate with marketing, sales, and other teams across time zones to drive integrated campaigns and improve data quality.
- Monitor and refine lead enrichment, scoring, and qualification processes to improve lead management.
- Develop and maintain reporting, dashboards, and analysis to support data-driven decisions.
- Manage data governance and ensure compliance with data privacy regulations in global markets.
What We're Looking For
- Bachelor’s degree in marketing, business administration, or a related field is preferred; equivalent professional experience in marketing operations or technology will also be considered.
- 3-5+ years of experience in marketing operations, ideally in global SaaS or technology companies.
- 2+ years of hands-on experience configuring and managing campaigns in Marketo and Salesforce CRM, with a proven track record of optimizing engagement for large-scale databases.
- Deep understanding of lead management, campaign optimization, and marketing analytics.
- Expertise in database management, platform integrations, and marketing technology tools (Full Circle Insights, ThoughtSpot, Outreach, Chili Piper is a plus).
- Strategic thinker with excellent communication skills, able to effectively manage projects and collaborate across global teams.
- Marketo certification and familiarity with attribution modeling are strong advantages.
Skills
Marketo, Salesforce, Full Circle Insights, Thoughtspot, Outreach, Chili Piper, Lead Management, Campaign Optimization, Marketing Analytics, Data Governance
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