Senior Marketing Operations Manager

What You’ll Do

• Oversee and manage the configuration, maintenance, and hands-on creation of campaigns in Marketo, ensuring strategic alignment and flawless execution.
• Ensure seamless integration and functionality of the marketing technology stack, aligned with business objectives.
• Optimize marketing and sales processes to enhance efficiency, scalability, and effectiveness.
• Collaborate with marketing, sales, and other teams across time zones to drive integrated campaigns and improve data quality.
• Monitor and refine lead enrichment, scoring, and qualification processes to improve lead management.
• Develop and maintain reporting, dashboards, and analysis to support data-driven decisions.
• Manage data governance and ensure compliance with data privacy regulations in global markets.

What We're Looking For

• Bachelor’s degree in marketing, business administration, or a related field is preferred; equivalent professional experience in marketing operations or technology will also be considered.
• 3-5+ years of experience in marketing operations, ideally in global SaaS or technology companies.
• 2+ years of hands-on experience configuring and managing campaigns in Marketo and Salesforce CRM, with a proven track record of optimizing engagement for large-scale databases.
• Deep understanding of lead management, campaign optimization, and marketing analytics.
• Expertise in database management, platform integrations, and marketing technology tools (Full Circle Insights, ThoughtSpot, Outreach, Chili Piper is a plus).
• Strategic thinker with excellent communication skills, able to effectively manage projects and collaborate across global teams.
• Marketo certification and familiarity with attribution modeling are strong advantages.