Staff Product Manager, Activation

What You Will Own

• Own Linktree's activation strategy across the early customer journey, from sign-up and account creation through setup, first publish, first share, first audience engagement, and repeat usage.
• Define the activation model for Linktree, including the key milestones, aha moments, leading indicators, and segment-specific paths that predict long-term retention and monetization.
• Build and continuously improve onboarding, setup, templates, recommendations, empty states, nudges, lifecycle touchpoints, and in-product guidance that help users reach value faster.
• Develop a high-velocity experimentation roadmap focused on improving setup completion, time to value, early engagement, D7/D30 retention, and downstream conversion.
• Lead deep funnel analysis to identify where users drop off, why they get stuck, and which interventions will create the highest impact.
• Partner with Data to ensure the activation funnel is well-instrumented, measurable, and understood across the company.
• Translate qualitative insight and behavioral data into sharp product hypotheses, clear priorities, and testable product bets.
• Work cross-functionally with Marketing, Lifecycle, Revenue, and Brand to ensure the journey from acquisition message to in-product experience feels cohesive and intentional.
• Communicate strategy, tradeoffs, experiment results, and business impact clearly to senior leadership and executive audiences.
• Raise the bar for growth product craft at Linktree by bringing strong experimentation discipline, funnel thinking, and customer empathy into the product organization.

What We Are Looking For

• 8+ years of product management experience, with significant experience in growth, activation, onboarding, product-led growth, lifecycle, or funnel optimization.
• Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve product funnel with meaningful user volume.
• A track record of improving activation, onboarding completion, retention, conversion, or time to value through product-led experimentation.
• Strong analytical depth: fluent in funnel analysis, cohort analysis, segmentation, experimentation design, and metric definition.
• Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
• Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders.
• Strong product judgment: knowing when to optimize, when to rethink the journey, and when a small product change can unlock a much larger behavior shift.
• Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences.
• Comfort operating in ambiguity, creating clarity across teams, and influencing without direct authority.
• A strong customer instinct and curiosity about how creators, businesses, and brands use digital tools to grow their presence, audience, and income.

How You Work

• Deeply data-driven, but not data-blind. Use numbers to find the problem, user research to understand it, and experimentation to learn what works.
• Love funnels. Naturally break journeys into stages, identify the conversion points that matter, and build a clear point of view on which moments deserve the team's attention.
• A strategic communicator. Can zoom into experiment design with a data scientist, unblock scope with engineers, sharpen a flow with design, and then walk an executive team through the business case with confidence.
• Move quickly, but with discipline. Balance speed, craft, and signal quality so the team is not just shipping more experiments, but learning faster and making better decisions.
• Care about helping users succeed. Activation is not just getting someone through a checklist. It is helping them create, share, grow, and see why Linktree belongs at the center of their digital universe.

Compensation and Benefits

• Base salary targeted at $215,000-$230,000 for roles based in San Francisco and Los Angeles.
• Annual wellbeing allowance to use on fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up.
• 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision.