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AshbyAshbyUnited States

Content Lead, Startups

Own Ashby’s startup recruiting content strategy across a new blog, X.com, and partnership resources. The role requires frequent, high-quality writing, strong audience judgment, and the ability to use SEO, AEO, customer insights, and partner context without compromising brand voice.

145k – 195k/yr
RemoteContent Marketing

About the role

Responsibilities

  • Develop a startup recruiting blog and define its strategy, positioning, and quality bar as a 0-to-1 initiative.
  • Publish high-quality blog content consistently using SEO and AEO research, customer insights, partnerships input, and go-to-market context.
  • Build a publishing strategy for X.com tailored to startup talent leaders and hiring-focused founders, rather than reposting blog content.
  • Collaborate with the Partnerships team on resources for VC talent community activations and engagement campaigns.
  • Own the audience experience across blog, social, and other content formats.
  • Stay close to customers, partnerships, and the startup community to identify valuable topics.

Requirements and Preferred Qualifications

  • Deep interest in and connection to the startup community.
  • Passion for writing regularly and maintaining a high publishing cadence.
  • Interest in answer engine optimization (AEO) and LLM-powered search.
  • Ability to preserve brand voice, tone, quality, and reputation while incorporating SEO and AEO inputs.
  • Comfort owning an audience across multiple content types and channels.
  • Experience with 0-to-1 strategy and resourceful synthesis of customer, search, and partner insights.
  • Willingness to work closely with customers, partnerships teams, and the broader startup community.

Interview Process

  • 30-minute recruiter screen.
  • 45-minute hiring manager interview.
  • 30-minute interview with the Content Lead.
  • Take-home assignment reviewed by the hiring panel.
  • One-hour virtual panel interview.
  • 30-minute final interview with the VP of Marketing.

Benefits and Compensation

  • Competitive salary and equity.
  • 10-year exercise window for stock options.
  • Unlimited PTO, with four weeks recommended annually.
  • Twelve weeks of fully paid family leave in the US.
  • Equipment, software, and office furniture budget.
  • $100/month education budget, with manager-approved coverage for higher-cost items such as conferences.
  • US health insurance for employees and dependents, with premiums fully covered.

Skills

Content StrategybloggingwritingSEOanswer engine optimizationSocial Mediax.comaudience researchcustomer researchContent Marketing

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