Digital Marketing Manager

Responsibilities

• Own Docker’s paid media strategy and execution across paid search, paid social, display, and programmatic, with LinkedIn and Google as primary channels, tied to quarterly pipeline and efficiency targets.
• Own audience and ABM targeting end to end: first-party and install-base audiences, matched target-account lists, function, seniority, and title targeting, suppression, and retargeting, aligned to Docker’s enterprise ICP.
• Own the measurement and attribution model: platform conversion tracking (LinkedIn Insight Tag and CAPI, Google Enhanced Conversions), offline conversion import, and closed-loop reporting through Salesforce.
• Own paid search directly: ad-group and keyword architecture, negative-keyword discipline, bid strategy, and spend efficiency.
• Own budget allocation and return on ad spend across channels, with continuous testing and reallocation.
• Own landing-page and conversion-path quality in partnership with Web and Marketing Operations.
• Serve as the strategic point of contact for Docker’s paid media agency, setting direction and holding accountable to results.
• Partner with Integrated Campaigns and Product Marketing to land Tier 1 product launches and ABM programs through paid.
• Build and maintain performance dashboards using advanced attribution, and own paid media reporting and QBRs.
• Keep paid programs current with Docker’s product evolution and positioning.
• Partner with Marketing Operations on tracking, lead routing, and data integrity.

Qualifications

• 5+ years in B2B paid media, performance marketing, or digital demand generation, ideally at a PLG and sales-led SaaS company.
• Hands-on expertise building and optimizing LinkedIn Ads and Google Ads (Search) at scale across multiple paid channels.
• Deep experience running paid media across multiple regions (NAMER, EMEA, and APAC): geo-targeting, region-specific audience strategy, and localized campaigns.
• Demonstrated ownership of pipeline and efficiency targets, not activity or cost-per-lead metrics.
• Proven experience building and owning a structured channel and experimentation framework.
• Strong measurement and attribution skills: closed-loop Salesforce reporting, offline conversion import, platform conversion APIs.
• ABM targeting experience: matched account lists, first-party audiences, function, seniority, and title targeting.
• Agency management experience.
• Comfortable owning paid search directly.
• Fluency with Salesforce, marketing automation (e.g., Marketo or HubSpot), an ABM platform (e.g., 6sense), and GA4.
• Developer-adjacent or technical audience experience preferred; experience at a fast-growing AI company is a strong plus.
• Background in containers, cloud infrastructure, AI, or open source is an advantage.

What to Expect

First 30 Days

• Immerse in Docker’s product, buyer journey, enterprise ICP, and current paid programs.
• Audit the live account end to end and identify pipeline producers and leaks.
• Map the current measurement chain and propose remediation.
• Build working relationships with cross-functional teams and the agency.

First 90 Days

• Ship a paid media plan tied to pipeline and efficiency targets.
• Stand up closed-loop measurement.
• Rebuild audience and ABM targeting and paid search architecture.
• Land the next Tier 1 product launch through paid.