Senior Product Marketing Manager, Platform

What you will do

Develop and Own Solutions Marketing Frameworks

• Build a use case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation.
• Own the lifecycle of the use case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented.
• Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond.
• Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval).
• Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints.

Create and Ship Performance Marketing Content

• Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way.
• Translate complex product features into creative that converts, balancing clarity, storytelling, and performance.
• Test, analyze, and iterate on messaging to improve engagement and conversion rates.
• Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real-world automations.
• Work toward launching a public gallery of community-authored automation playbooks that customers can browse, deploy, and share.

Lead Product-Connected Creative Campaigns

• Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates.
• Develop performance-focused video content that highlights product functionality through a marketing lens.
• Build scalable creative templates and narratives that can be reused across lifecycle and growth programs.
• Launch “Automation of the Day” video content series for social media to showcase customer-created playbooks.
• Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer-created playbooks.

Collaborate and Influence Across Teams

• Work cross-functionally with creative, product, and demand generation to align messaging across all channels.
• Support customer and field marketing teams with tailored assets and positioning for specific audiences or industries.
• Ensure the entire GTM org can articulate a consistent, compelling story about Rippling’s solutions.
• Collaborate with customers and partners to co-market automation playbooks and drive community-led distribution.

What you will need

• 3+ years in product marketing, or growth marketing at a B2B SaaS company.
• Strong copywriting and storytelling skills, you can write emails, scripts, and landing pages that drive measurable results.
• Experience creating video or performance creative tied to product launches or campaigns.
• Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization.
• Data-informed and experiment-oriented: you use insights to refine messaging and creative direction.
• Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment.
• Growth mindset: eager to test, learn, and evolve Rippling’s marketing storytelling model.

Bonus points

• Experience developing short-form product demo or feature videos for performance marketing.
• Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS.
• Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution.
• Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases).