Demand Generation Manager

What You’ll Do

Campaign Strategy & Execution: Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline.

Account-Based Marketing: Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.

Campaign Operations: Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting.

Pipeline Reporting: Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next.

Content Activation: Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand.

Experimentation: Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.

What We’re Looking For

Required Experience

• 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company.
• Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns.
• Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert.
• CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking.
• Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales.
• Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity.
• Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines.
• Experience working cross-functionally with sales to align campaigns to pipeline goals.

Education Bachelor's degree in Marketing, Business, Communications, or a related field.

Technical Skills

• Demand Gen Fundamentals: Funnel building, multi-channel campaign management, and conversion optimization.
• ABM Strategy: Account selection methodology, buying committee mapping, and personalized campaign design.
• Marketing Technology: CRM proficiency, plus the initiative to help evaluate and build out marketing automation.
• Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next.
• Payments Curiosity: Willingness to learn the payments ecosystem (ACH, RTP, card networks).

Preferred Experience

• Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms.
• Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context.
• Paid Media: Hands-on experience managing paid social and LinkedIn campaigns.
• Marketing Automation: Experience building and scaling email nurture programs and lifecycle campaigns.
• Product Marketing Collaboration: Working with product marketing to turn positioning, launches, and content into campaigns.
• Startup Experience: Building marketing functions from the ground up in high-growth environments.