Lead Okta's corporate messaging, positioning, content strategy, and analyst relations to shape market perception, drive thought leadership, and accelerate growth. Requires 10+ years senior marketing leadership in enterprise SaaS/cloud with expertise in messaging frameworks, content production, and influencing analysts/executives.
269k – 370k
On-site10+ YOEContent Marketing
About the role
Key Responsibilities
Leadership & Team Development
Build, scale, and lead a world-class global team in a high-growth SaaS environment
Foster a culture of creativity, rigor, and cross-functional collaboration; lead through vision, strategic clarity, and accountability
Serve as a strategic advisor and thought partner to Marketing, Sales, and Product leaders
Corporate Messaging & Positioning
Own the development of innovative, differentiated messaging and value propositions across product lines and corporate strategy
Develop, test, and evangelize Okta's messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint
Define and evolve Okta's corporate narrative, key messaging frameworks, and competitive positioning across all audiences and channels
Partner with Product, Sales, and executive leadership to translate strategic vision and product innovation into compelling market narratives
Content Strategy & Production
Own the strategy and oversight of high-impact content across multiple formats, channels, and audience segments (executives, practitioners, partners, analysts)
Build scalable content frameworks—including editorial calendars, production processes, and quality standards—that fuel demand generation and thought leadership
Lead the development of strategic content assets (whitepapers, case studies, research reports, executive briefings) that drive pipeline and brand credibility
Experiment with emerging tools, technologies, and AI platforms to drive innovation and efficiency within the team's output
External Influence & Market Presence
Represent Okta with industry analysts; shape their understanding of our strategy and differentiation
Leverage customer insights to build powerful case studies, testimonials, and reference programs
Own the keynote and content strategy for Okta's major global events and conferences, ensuring compelling narrative and thought leadership positioning
Experience & Qualifications
10+ years in senior marketing leadership roles in enterprise SaaS or cloud technology, with significant experience in corporate messaging, content strategy, and analyst relations
Proven success building and scaling teams in high-growth, complex environments while maintaining high standards across deliverables and demonstrating strong commitment to content quality and craft
Deep expertise in corporate positioning, content strategy, and analyst relations programs that drive market influence and business outcomes, with strong understanding of analyst landscape, industry trends, and competitive dynamics
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Strong cross-functional leadership capabilities — skilled at leading through matrix relationships, influencing executives, and managing multiple stakeholders, priorities, and projects in fast-paced environments
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