Account Based Marketing Program Lead

Responsibilities

• Own the account-based marketing strategy for the Strategic segment and be accountable for generating and accelerating pipeline.
• Partner with sales teams to define an Ideal Customer Profile (ICP) and select target accounts and contacts.
• Build and execute 1:1 and 1:few omnichannel campaigns across email, custom landing pages, paid social, advertising, content syndication, direct mail, and events.
• Collaborate with sales representatives and SDRs to synchronize outreach and share account insights.
• Tailor messaging and assets to the specific business pain points of buying committees.
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events.
• Measure pipeline growth, target reach, and return on investment using marketing tools and CRMs.
• Influence priorities across field marketing, demand generation, and product marketing based on Strategic-segment needs.
• Partner with partner marketing and channel partners on co-marketing initiatives.

Requirements

• 6–8 years of experience in an account-based marketing role in a high-growth environment.
• Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across multiple channels.
• Experience generating pipeline directly for a sales organization.
• Track record of influencing cross-functional teams.
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages.
• Comfort using pipeline and campaign performance data to make decisions.

Nice to Have

• Experience with ABM platforms such as 6sense or Demandbase.
• Experience with multi-touch attribution tooling.
• Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category.

Compensation and Benefits

• Annual salary / OTE range: $165,000–$200,000 USD.
• Variable compensation for relevant roles, meaningful equity, benefits, and perks.
• Medical, dental, and vision coverage.
• Flexible vacation.
• 401(k) plan.
• Life insurance.
• Meals on in-office days in the US.