Martech Engineer
Owns the end-to-end marketing measurement stack, including tag management, server-side conversion tracking, attribution, consent enforcement, and monitoring. The role requires strong JavaScript/TypeScript, Google Tag Manager, web performance, privacy, and SQL expertise.
About the job
Responsibilities
- Own the tag manager setup end to end, including the server-side GTM container, and review changes proposed by other teams.
- Partner with paid marketing to fix tracking bugs, set up tracking for landing pages and campaigns, and debug discrepancies between platform-reported conversions and internal data.
- Build and maintain server-to-server conversion tracking, including Meta CAPI and Google Enhanced Conversions, and validate pixel-versus-server deduplication.
- Improve tracking script performance and correctness while keeping impact on page speed and Core Web Vitals within budget.
- Enforce consent handling and regional restrictions across markets.
- Define event schemas and UTM conventions and document them for campaign tracking.
- Build monitoring and alerting for the measurement stack.
- Review pull requests that add conversion events to the main application and collaborate with product engineering on tracking integrations.
Requirements
- Strong JavaScript/TypeScript skills and comfort working in frontend code and production application codebases.
- Hands-on Google Tag Manager experience, including server-side GTM.
- Experience implementing at least one server-to-server conversion API, such as Meta CAPI or Google Enhanced Conversions.
- Experience debugging attribution discrepancies end to end, including pixel/server deduplication, UTM conventions, and event schema design.
- Solid understanding of web performance and Core Web Vitals.
- Working knowledge of consent and privacy requirements, including Consent Mode v2 and regional restrictions.
- SQL experience for validating tracking data in a data warehouse.
Nice-to-haves
- CDP experience with Segment, RudderStack, or Snowplow.
- Product analytics experience with GA4, Amplitude, or PostHog.
- dbt experience.
- Next.js experience.
- Exposure to incrementality testing or media mix modeling.
Compensation and benefits
- Annual discretionary professional development stipend.
- Annual discretionary social travel stipend.
- Annual company offsite.
- Monthly coworking stipend for employees not near a main hub.
Skills
JavaScript, TypeScript, Google Tag Manager, Server-Side Gtm, Meta Capi, Google Enhanced Conversions, SQL, Core Web Vitals, Consent Mode V2, Segment, Rudderstack, Snowplow, Ga4, Next.js, dbt
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