Head of Ads Enterprise Marketing

Responsibilities

• Define the end-to-end enterprise advertiser marketing strategy across awareness, consideration, pipeline creation, adoption, expansion, and long-term growth.
• Develop OpenAI’s enterprise advertising narratives, positioning, and messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement.
• Build compelling brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies.
• Lead category thought leadership programs and content strategy that position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement.
• Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations.
• Develop strategic sales enablement programs, positioning, and materials that help commercial teams articulate differentiated value across industries, customer segments, and buying audiences.
• Lead the development of flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success.
• Build integrated demand generation and account-based marketing programs targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations.
• Define industry-specific narratives and go-to-market strategies across key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel.
• Own OpenAI’s presence and narrative strategy at major industry events including Cannes Lions, CES, Advertising Week, Possible, and DMEXCO.
• Partner closely with Product Marketing and Product teams to translate roadmap innovations into market-ready launches, customer education, and enterprise sales motions.
• Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum, while building and leading a high-performing team over time.

Requirements

• 12+ years of experience in B2B marketing, enterprise marketing, ad sales marketing, product marketing, brand strategy, or strategic go-to-market leadership.
• Experience building or leading enterprise advertising marketing programs at a scaled digital media platform.
• Deep understanding of how enterprise advertisers and agencies make buying decisions, including procurement cycles, executive stakeholders, measurement requirements, and long-term partnerships.
• Significant experience developing executive narratives, thought leadership platforms, and enterprise positioning strategies that influence senior marketers and industry decision-makers.
• Experience building sophisticated content marketing ecosystems that support both brand leadership and pipeline generation.
• Experience leading world-class tent-pole event strategies and converting marquee moments into measurable brand and commercial impact.
• Experience building high-quality sales enablement ecosystems that help commercial teams win complex deals.
• Fluency in advertising concepts including brand building, performance media, measurement, attribution, audience strategy, creative effectiveness, and media planning.
• Highly analytical and comfortable connecting marketing investments to pipeline and revenue outcomes.
• Ability to translate complex technology into clear, credible narratives for CMOs, agency leaders, media executives, and enterprise buyers.
• Thrive in ambiguous, fast-moving environments where you are building new functions from scratch.
• Excellent people leader who can attract top talent and raise the quality bar quickly.