Head of Product Marketing

Responsibilities

• Develop, test and evangelize Mixpanel’s messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint.
• Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally.
• Own the keynote and sessions at our annual US, EMEA, and APAC MXP events.
• Run the win/loss program for Enterprise accounts - share company-wide each quarter.
• Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning to drive internal alignment, customer success, and deal conversion.
• Partner with Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value-based narratives that drive effective customer conversations to close.
• Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis.
• Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements.
• Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanel’s thought leadership, competitive advantage, customer success, innovation, and product execution.
• Collaborate with Marketing Ops to train and optimize our AI SDRs.
• Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team.

Requirements

• 15 years of product marketing experience in B2B SaaS, including 5+ years in people management.
• Experience across both PLG (product-led growth) and sales-led growth within digital analytics.
• A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth.
• Deep customer focus, with empathy for users and a sharp understanding of the B2B buyer journey, consistently translating insights into positioning and GTM strategy.
• Exceptional communication skills, with the ability to distill complexity into clear, compelling messaging and outstanding written skills.
• A passion for storytelling, connecting product capabilities to customer value through compelling narratives.
• A collaborative mindset, with experience working cross-functionally across Product, Sales, CS, and Marketing.
• Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers.
• Curiosity about emerging technologies, with a track record of experimenting with AI to drive insights and innovation.

Nice-to-Haves

• Experience as a Product Manager (builder’s mindset) or journalist (storyteller’s mindset).