Product Manager, Marketing Orchestration
Senior product leader responsible for the vision, prioritization, adoption, and go-to-market success of Hightouch’s core marketing portfolio, including audiences, analytics, experimentation, and orchestration. The role requires strong customer empathy, technical fluency, communication skills, and strategic ownership across Engineering and Design.
About the job
Responsibilities
- Own the product vision, direction, health, adoption, and growth of Hightouch’s core marketing surfaces.
- Lead a broad portfolio spanning:
- Audiences and segmentation/targeting
- Charts, dashboards, and analytics
- Experimentation and measurement
- No-code trait building and business logic
- Global campaign and journey orchestration
- Set prioritization and determine the sequence of outcomes needed to support company revenue goals.
- Define audience, campaign, and journey primitives for AI-native marketing programs.
- Expand audience targeting and syncing for advanced use cases such as couponing and live auctions.
- Improve charts, dashboards, and experimentation to integrate with Agentic Marketing.
- Lead across multiple Engineering and Design workstreams.
- Present regularly to customers, collaborate with executives, and contribute to company strategy.
- Drive both product adoption and go-to-market success.
Requirements
- Strong customer orientation and ability to build deep customer relationships.
- Technical aptitude and ability to translate complex engineering challenges into accessible product solutions.
- Ability to communicate complex ideas clearly and align teams around compelling narratives.
- Comfortable working with speed, rapid iteration, and bold decision-making in a high-energy environment.
- Strategic, outcome-focused approach to product development and measurable business impact.
- Interest in tackling complex product problems with intellectual curiosity and motivation.
Compensation and Benefits
- Annual salary: $240,000–$320,000 USD.
- Location-independent compensation under the company’s remote-first policy.
- Meaningful equity compensation through ISO options.
- Early exercise and a 10-year post-termination exercise window.
Skills
Product Management, Go-to-Market Strategy, Product Strategy, Audience Segmentation, Analytics, Experimentation, Campaign Orchestration, Customer Discovery, Technical Architecture, User Experience, Artificial Intelligence
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