Growth Marketing Manager (Growth Hacker)

Responsibilities

• Own KPIs related to sign-up rate and engagement (app usage, reimbursement with Garner) across our book of business.
• Own full-funnel, high volume experimentation: run multiple high-velocity A/B and multivariate tests weekly across email, SMS, direct mail, push notifications to drive sign-up and engagement KPIs.
• Launch new marketing channels & tactics: innovate to develop new marketing tactics & channels end-to-end, including strategy & concept design, business case / ROI proposal & analysis, testing & iteration, and reporting to leadership.
• Build segmentation & personalized journeys: build capability for segmenting, targeting, and personalizing member journeys through complex, automated workflows in Iterable leveraging multiple data sources (health triggers, demographics, Garner engagement).
• Build scalable processes & AI tools: build “growth tech stack,” automate workflows, build AI tools (e.g., coding & QA agents in Iterable, reporting & campaign optimization, personalized messages), and create automated dashboards.
• Collaborate cross-functionally with Product teams, Client Management, Engineering, Revenue Operations, and Data.

Requirements

• 5-8+ years of B2C marketing experience and proven Growth Hacker: strong experience in Growth at high-growth tech, health tech, or ecommerce company (growth marketing, growth hacking, growth product, lifecycle marketing, or similar).
• Results-oriented strategic problem solver: analytical, creative & innovative, results-driven.
• Proven track record with experimentation, including high volume A/B testing driving real quantitative results.
• Technical marketer with strong proficiency in marketing automation platforms (preferably Iterable), executing campaign builds & leveraging HTML/CSS for basic email template customization.
• Personalization expert with deep experience in segmentation, targeting, and executing personalized member journeys.
• Strong critical thinking & problem solving skills.
• Strong project management skills: juggle multiple priorities, meet deadlines, work cross-functionally.

Compensation

Target salary range: $145,000 - $190,000 base. Eligible for equity incentive and competitive benefits: flexible PTO, Medical/Dental/Vision, 401(k) with company match, flexible spending accounts, Teladoc Health.