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BioRenderBioRenderUnited States

Lead Product Marketing Manager, Product

Leads product positioning, messaging, and go-to-market strategies for a product line in a SaaS environment, partnering with Product, Sales, and Customer Success teams. Requires 5+ years of product marketing experience, strong analytical skills, and expertise in sales enablement for scientific and enterprise audiences.

Salary not listed
Remote5+ YOEProduct Marketing

About the role

What You’ll Be Doing

  • Develop and own clear, differentiated product positioning and messaging that resonates with scientific end users and enterprise buyers.
  • Partner closely with Product to deeply understand and shape priorities, customer needs, and feature value — translating insights into compelling narratives and launch strategies.
  • Lead end-to-end go-to-market efforts for new products and major feature releases, ensuring alignment across Product, Sales, Customer Success, and Marketing.
  • Own sales enablement strategy for your product line — creating high-impact collateral, training materials, pitch decks, competitive battlecards, and internal playbooks to empower the GTM team.
  • Support high-value enterprise deals by partnering with Sales and Customer Success to refine messaging, address objections, and articulate differentiated value.
  • Analyze market trends, competitive landscape, and customer behavior to inform positioning, identify opportunities for differentiation, and refine strategy.
  • Serve as the voice of the enterprise customer within BioRender — ensuring we build the right solutions and communicate them effectively.
  • Track product marketing performance metrics and use data-driven insights to continuously optimize messaging, positioning, and GTM effectiveness.

What You Bring to the Table

  • 5+ years of product marketing experience in SaaS, with a strong track record of leading successful product launches and driving measurable adoption and revenue impact.
  • Proven ability to translate complex technical concepts into clear, compelling, and differentiated product narratives.
  • Deep understanding of sales enablement — you know how to equip GTM teams with the messaging, tools, and training needed to win deals.
  • Experience partnering directly with Sales to support enterprise opportunities and refine value-based selling approaches.
  • Strong analytical mindset — comfortable using market research, competitive intelligence, and customer data to back recommendations with evidence.
  • Highly cross-functional and collaborative — you work effectively across Product, Sales, Customer Success, and Marketing teams.
  • User-obsessed and curious — you’re driven to deeply understand scientific and enterprise customers and advocate for their needs.
  • Clear, concise communicator with strong storytelling skills.
  • Experience marketing to scientific, technical, or highly specialized audiences is a strong plus.

Skills

SaaSProduct PositioningGo-to-Market StrategySales EnablementCompetitive IntelligenceMarket ResearchCustomer InsightsProduct LaunchesMessagingStorytelling

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