GTM Lead - San Francisco Bay Area

Key Responsibilities

Positioning and Messaging

• Define product positioning and value propositions
• Create messaging frameworks by vertical, segment, persona, and channel
• Maintain a consistent narrative across the revenue organization

Segmentation and ICP Strategy

• Define target segments, buyer personas, and priority verticals
• Identify adjacent segments and emerging market opportunities
• Guide BDR targeting and campaign prioritization

Strategic Deal Support

• Support enterprise opportunities with deal strategy and positioning
• Help structure RFP responses and requirement definitions
• Design competitive minefields that expose competitor weaknesses

Sales Enablement

• Build sales playbooks, battlecards, and enablement materials
• Train AEs and BDRs on messaging and competitive positioning

Competitive Intelligence

• Track competitors and market dynamics
• Maintain competitor positioning frameworks

Product Feedback Loop

• Gather insights from prospects, customers, and sales teams
• Translate market feedback into inputs for product development

Lifecycle Marketing & Events

• Plan and run lifecycle & reactivation campaigns with the marketing & sales teams
• Work closely with Field Marketing and Sales on event planning

Requirements

• 3+ years of experience in business development, growth marketing, product marketing, or GTM strategy
• Ability to translate technical products into clear commercial narratives
• Experience building segmentation frameworks, sales playbooks, and competitive positioning
• Strong written and verbal communication skills
• Based in the Bay Area with the right to work in the USA (no visa sponsorship available)
• Willing and able to travel up to 30% of the time

Preferred Experience

• Experience in enterprise sales processes
• Experience in fintech, compliance technology, fraud prevention, or data infrastructure
• Experience supporting enterprise RFP processes
• Experience working with regulated financial institutions

What We Offer

• Housing subsidy for those living within 1 mile of the office
• Leadership position with direct exposure to leadership and influence on GTM strategy
• Product with clear, real-world differentiation
• High-bar environment focused on execution, learning, and continuous improvement
• Get equity from day 1 at a Y Combinator startup
• Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
• Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture