GTM Strategic Initiatives Lead

GTM Program Management (End-to-End Ownership)

• Own the end-to-end program lifecycle for strategic GTM initiatives: define the problem, align stakeholders, build the plan, run execution, measure impact, and operationalize what works.
• Translate leadership priorities (e.g., new segments, new products, new channels, pricing/packaging changes) into sequenced program roadmaps with milestones, owners, risks, and decision points.
• Establish a standardized launch framework for Sales-facing initiatives (readiness, enablement, comms, instrumentation, and post-launch review).

Sales-First Operating Rhythm & Field Enablement

• Build and maintain a cross-functional operating cadence that keeps the field aligned: GTM planning rituals, initiative reviews, launch readiness checkpoints, and decision-making forums.
• Partner with Sales Enablement and frontline leaders to convert strategy into field-ready artifacts: plays, talk tracks, qualification and discovery frameworks, battlecards, objection handling, and deal desk workflows.
• Create adoption loops: define what “good” looks like, monitor usage, capture feedback from the field, and iterate quickly.

GTM Strategy Execution, Launch Readiness, and Feedback Loops

• Translate GTM strategy into clear “plays” and execution plans that span product, marketing, and sales—connecting positioning, packaging/pricing, and routes-to-market into one coherent motion.
• Partner with Product, Marketing, and Customer Success to ensure launches are field-ready: messaging, enablement, asset readiness, rollout sequencing, and support coverage.
• Build closed-loop feedback mechanisms from the field and customers back into roadmap and go-to-market iteration (win/loss insights, qualitative field feedback, adoption signals).

Initiative Impact Measurement

• Create measurement frameworks for GTM initiatives: adoption metrics, leading indicators, and business outcomes (pipeline, conversion, ACV, retention, time-to-first-value, rep ramp, cycle time).
• Run post-launch performance reviews and recommend improvements (positioning tweaks, enablement refreshes, sequencing adjustments, or cross-functional resourcing changes).
• Build early-warning dashboards to detect breakdowns in execution (e.g., low play adoption, weak signal coverage, inconsistent messaging, stalled rollouts).

Cross-Functional Alignment & Change Management

• Drive alignment across Sales, Marketing, Finance, Product, and Engineering on initiative scope, trade-offs, and sequencing—ensuring the field gets one coherent message and one clear motion.
• Own change management for Sales-facing shifts (process, product, pricing/packaging): comms plan, training plan, support model, and escalation paths.
• Act as the connective tissue between frontline feedback and roadmap/process iteration—closing the loop so programs get better over time.

Qualifications & Experience

• 7+ years leading cross-functional GTM programs in Revenue Operations, Sales Operations, Program Management, or Management Consulting (GTM-focused).
• Sales-first mindset: Strong empathy for the field; proven ability to translate Sales pain points into scalable solutions and sustained behavior change.
• Program leadership: Demonstrated track record delivering complex initiatives across multiple teams, with crisp planning, stakeholder management, and accountability.
• Systems & data fluency: Comfort partnering with technical teams on CRM/CPQ and data integrations; ability to reason about end-to-end commercial data flows.
• Analytical rigor: Ability to define success metrics, build instrumentation, and communicate impact clearly to leadership.
• Influence & communication: Exceptional written/verbal communication and the ability to align senior stakeholders without direct authority.

Compensation

• Base Salary: $165,000-200,000
• We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location.
• Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.