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UnitUnitNew York, NY

Go To Market (NY)

GTM Strategist owns full commercial lifecycle for embedded finance deals, acting as trusted advisor to SaaS/fintech leaders. Designs sales processes, partners on demand gen, and provides product feedback. Requires 6-8 years consultative B2B sales experience.

175k – 225k
On-site6+ YOEGTM Engineering

About the role

Key Responsibilities

  • Own the full commercial lifecycle — from sourcing and discovery through solution design, negotiation, and close — with a strong bias toward outbound execution and strategic dealcraft.
  • Act as a trusted advisor to founders, CEOs, and product leaders at vertical SaaS and fintech companies, helping them reimagine their product roadmap and monetization strategies through embedded finance.
  • Design and iterate on the sales process and playbook, shaping everything from messaging and qualification criteria to tooling and pipeline infrastructure.
  • Partner cross-functionally with Marketing and Product to develop and test demand generation strategies, customer narratives, and outbound motions.
  • Translate market insights into product direction by delivering structured, high-signal feedback from customer conversations to Product and Engineering teams.
  • Represent Unit in the market by leading prospect briefings, partner sessions, and speaking at key industry events and ecosystem gatherings.

What We're Looking For

  • 6–8 years of experience in a consultative B2B sales, founder, or strategic advisory role (e.g. investment banking, private equity, consulting, or GTM at an early-stage startup).
  • Proven ability to work cross-functionally, influence without authority, and operate with ownership in ambiguous situations.
  • Excellent storytelling and communication skills—you can simplify technical ideas and tailor them to diverse stakeholders.
  • Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.

Skills

B2B SalesConsultative SalesOutbound SalesSales Process DesignDemand GenerationStrategic DealcraftFintechEmbedded FinanceCross-Functional CollaborationStorytelling
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