Advisor Marketing Manager

Advisor Marketing Manager

Responsibilities

• Own the advisor marketing strategy, partnering directly with advisors to sharpen their personal brand and business development efforts
• Build repeatable marketing programs and playbooks (social calendars, campaign templates, event frameworks) that scale across a growing advisor base
• Set the editorial and content strategy across digital channels, ensuring every piece of copy sounds like Farther and lands with our audience
• Lead planning and execution of flagship events, from strategy through logistics through follow-up
• Track and report on the effectiveness of marketing initiatives, using data to double down on what works
• Manage relationships with agency and freelance partners, plus our marketing tech stack (HubSpot, Webflow, and beyond)
• Mentor and guide junior marketing team members today, with the opportunity to formally build and lead a team as the function scales
• Partner cross-functionally with Sales, Compliance, and Design to bring integrated campaigns to life

Requirements

• 5-7+ years of marketing experience, ideally including time in financial services, wealth management, or a marketing agency
• A track record of building marketing programs from scratch, not just executing against an existing playbook
• Experience mentoring or informally leading others, with genuine interest in growing into a people manager
• Sharp copywriter who can turn complex financial concepts into clear, compelling content
• Comfortable measuring and reporting on marketing performance and using it to inform strategy
• Strong project management skills; you can juggle multiple advisor stakeholders and priorities without dropping the ball
• Excellent written and verbal communication skills, with an eye for design and a meticulous attention to detail
• Proficiency with Slack, Google Workspace, Word, Excel, CRMs, and PowerPoint required; HubSpot and Webflow experience strongly preferred

Nice-to-Haves

• Direct experience marketing to financial advisors or within the RIA / wealth management space
• Familiarity with compliance considerations that come with marketing in a regulated industry
• Prior formal people management experience

Compensation and Benefits

• Competitive comp package that rewards impact
• Full health benefits + 401(k) matching & Roth IRA options
• Unlimited PTO