Senior Marketing Operations Specialist

Responsibilities

Pipeline generation, funnel operations & data

• Own the pipeline generation target in partnership with demand gen, SDRs, and sales, building the operational infrastructure around intent signals and ABM motions to hit monthly, quarterly and annual goals
• Model and continuously analyze the full-funnel customer journey from awareness to closed-won; define conversion benchmarks, identify gaps, and deliver data-driven recommendations to improve performance across the GTM motion
• Own marketing data quality (deduplication, normalization, enrichment, decay management), ensure intent and engagement signals flow cleanly into account scoring models, and partner with the data team to build ongoing pipeline and funnel reporting that surfaces actionable insights

Campaign & SDR operations

• Own the technical implementation of demand gen and ABM campaigns from brief to launch, ensuring quality, speed, and SLAs
• Partner with the SDR team on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs, ensuring SDRs have intent context and engagement history needed to convert
• Build and maintain segmented account lists using firmographic, technographic, and intent signals to feed targeted outbound and ABM plays
• Maintain the campaign-to-opportunity attribution framework including campaign member statuses, UTM governance, and CRM campaign structure

Marketing automation & Marketo administration

• Own the Marketo instance end-to-end: programs, templates, smart campaigns, tokens, governance, and hygiene
• Implement lifecycle nurture and ABM programs ensuring proper technical setup and data capture, and explore AI-powered automation to scale personalized outreach beyond manual campaign builds
• Manage the Marketo-Salesforce sync and integrations across Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms

Requirements

• 7+ years of experience in marketing operations at a B2B SaaS company, with deep hands-on expertise in Marketo and Salesforce
• Proven track record of building and optimizing marketing automation programs that directly drive pipeline generation
• Strong understanding of the B2B buyer journey, account-based marketing strategies, intent data platforms, and lead lifecycle management including MQL/SQL definitions
• Experience partnering with SDR and sales teams on lead routing, handoff SLAs, and funnel optimization
• Data-fluent: you know which questions to ask, how to frame analytical briefs, and how to partner with a data team to get answers
• Experience managing marketing tech stack integrations (intent data platforms, ABM tools, enrichment tools) and a strong interest in applying AI to automate and scale marketing programs