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OktaOktaBellevue, WA

Director, Marketing Analytics

Lead a team of analysts to own marketing attribution, measurement, and insights across paid media, digital, and field channels at Okta. Drive strategy through CAC/ROAS/LTV analysis, build Tableau dashboards, implement AI/ML predictive capabilities, and partner with leadership on data-driven budget decisions. Requires 12+ years experience including 5+ years managing analytics teams in B2B SaaS.

214k – 330k/yr
On-site12+ YOEData Analytics

About the role

What You'll Do

  • Lead and develop a team of analysts; establish best practices and build team capability
  • Own attribution modeling and full-funnel measurement across all marketing channels
  • Translate data into actionable insights for marketing leaders across the business
  • Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis
  • Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams
  • Implement AI/ML capabilities for predictive modeling and automated insights
  • Support marketing experiments with rigorous testing and statistical validation
  • Create forecasts and scenario models to inform annual budget planning
  • Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs
  • Partner with Marketing Data Operations team to maintain data quality across martech systems
  • Stay current with analytics tools and methods to drive competitive advantage

What We're Looking For

Experience:

  • 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
  • 5+ years managing and developing analytics teams; strong leadership skills
  • 5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)
  • Track record of using data to drive business strategy and budget decisions
  • Experience across enterprise sales, product-led growth, and partner marketing models

Skills:

  • Deep expertise in marketing attribution modeling and multi-touch measurement
  • Data storytelling: communicate complex insights to executives and influence decisions
  • Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
  • Expert-level Tableau, Salesforce, Snowflake, Excel
  • Statistical analysis, A/B testing, and experimental design

Bonus:

  • AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
  • Google Analytics (GA4) or Adobe Analytics expertise
  • SQL proficiency
  • Growth marketing or demand gen background
  • Privacy-first measurement, DSPs, programmatic advertising experience
  • Python, R, or similar statistical tools
  • Advanced degree (MBA, Analytics, Economics, or related field)

Skills

Marketing Analyticsattribution modelingTableauSalesforceSnowflakeSQLPythonAI/MLA/B TestingStatistical AnalysisMarTechroi optimizationdata storytellingpredictive modeling

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