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Fireworks AIFireworks AISan Mateo, CA

GTM Engineer, Marketing & SDR

Build and operate the marketing and SDR systems that drive pipeline, integrating HubSpot, Salesforce, campaign tools, and automation workflows. The role requires hands-on marketing systems ownership, SDR workflow experience, and fluency with APIs, scripting, and funnel data.

140k – 165k/yr
On-site3+ YOEGTM Engineering

About the role

Responsibilities

Marketing Systems & Automation

  • Design and maintain the marketing technology stack, ensuring HubSpot and adjacent tools operate cohesively with Salesforce.
  • Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier.
  • Design lifecycle, nurture, and messaging automations to eliminate manual work and improve funnel conversion.
  • Ensure enrichment data, engagement signals, and activity history flow cleanly between marketing and sales systems.

SDR & Campaign Operations

  • Partner with SDRs and marketing leadership to support outbound and campaign workflows.
  • Design and maintain MQL → SDR → AE routing and handoff logic.
  • Build and operate campaign infrastructure for webinars, events, and ABM programs end to end.
  • Support onboarding and training for SDRs on their daily tools and automations.

Data Integrity & Marketing Insights

  • Help maintain HubSpot as a clean, reliable system of record, aligned with Salesforce as the downstream source of truth.
  • Support marketing data models, automation, and field governance for consistent data capture.
  • Build and maintain reporting on funnel performance, campaign impact, and MQL quality in partnership with the RevOps GTM Engineering team.

Requirements

  • 3–5 years of experience in Marketing Operations, Engineering, or GTM Operations with ownership of automation.
  • Strong, hands-on HubSpot experience at an admin or architect level.
  • Experience managing a GitHub repository.
  • Working fluency in Salesforce, including lead, contact, campaign, and MQL routing concepts.
  • Experience designing SDR operational workflows such as sequencing, routing, and handoff logic.
  • Comfort with scripting, webhooks, or APIs for connecting systems and building automation.
  • Strong systems mindset and understanding of data, integrations, and workflows.
  • Curiosity about new marketing and GTM tools, including AI-driven workflows.

Nice-to-Haves

  • SQL literacy for campaign and funnel reporting.
  • Experience with messaging or personalization tools.

Benefits

  • Solve challenging problems at the forefront of AI infrastructure.
  • Work with emerging technology that affects how businesses and developers use AI.
  • Take ownership in a fast-growing environment where work has direct impact.
  • Collaborate with engineers and AI researchers.

Skills

HubSpotSalesforcelemlistClayharmonicZapierGitHubAPIsWebhooksScriptingSQLMarketing Automation

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