Influencer Marketing Lead

Responsibilities

• Build and run a scaled, always-on creator content program across multiple verticals.
• Source, brief, contract, and manage a high-volume roster of creators.
• Own and deploy the budget for contracting and compensating creators, including seeding, whitelisting, affiliate, and related creator economics.
• Partner with the growth marketing team on paid amplification and establish a fast process for distributing proven content.
• Build repeatable playbooks for sourcing, briefing, contracting, and measuring creator content.
• Work with the growth partnerships team to scale successful larger deals across many more creators.
• Develop an independent sourcing engine while leveraging relevant creator and community relationships across the organization.
• Report on program performance and recommend what to scale, adjust, or cut.

Requirements

• Experience running scaled, always-on, high-volume influencer, creator, or UGC programs.
• Experience owning and defending a substantial budget across many smaller creator relationships.
• Experience partnering with paid or growth marketing teams on amplification without owning media buying.
• Strong systems thinking and the ability to build repeatable processes across creators and verticals.
• Strong written and verbal communication skills, including presenting to senior stakeholders.
• Based in the US West Coast or Australia, with flexibility to coordinate with US-based marketing leadership.

Nice-to-haves

• Experience scaling UGC or influencer programs across multiple verticals or markets.
• Experience with seeding, whitelisting, or affiliate programs at significant volume.
• Experience partnering closely with paid or growth marketing teams on amplification workflows.
• Experience operating in fast-moving, early-stage, or 0-to-1 environments.

Compensation and benefits

• Base salary targeted at $160,000-$180,000 for roles based in San Francisco and Los Angeles.
• Compensation includes cash, equity, and benefits; final offers vary based on location, experience, expertise, and role scope.
• Annual wellbeing allowance.
• Medical, dental, vision, disability, and life insurance coverage for US-based employees.
• Employer retirement contribution.
• Paid vacation, holidays, parental leave, volunteer time, and other leave categories.
• Employee stock option program.