Staff Product Manager, Growth
Leads Linktree’s product-led acquisition strategy, building organic loops, referral mechanics, signup journeys, and new acquisition products. Requires 8+ years of product management experience, strong growth expertise, analytical depth, and executive communication skills.
About the job
Responsibilities
- Own Linktree’s product-led acquisition strategy and grow new-user entry into the ecosystem.
- Optimize profile-to-signup journeys, including discovery, authentication, “Powered by Linktree,” and “Claim your Linktree” pathways.
- Build scalable organic acquisition loops across profiles, content, creators, businesses, and audience traffic.
- Partner with Growth Marketing and SEO to improve discovery, landing-page conversion, SEO/AEO performance, and external-to-product journeys.
- Own referral strategy, including product experiences, incentives, growth mechanics, incrementality, and cannibalization.
- Develop standalone acquisition products and tools for creators and businesses.
- Explore zero-to-one acquisition opportunities across new customer segments and create compelling claim journeys.
- Lead an experimentation roadmap focused on qualified traffic, signup conversion, referral growth, and new-user acquisition.
- Analyze acquisition funnels, drop-off points, segments, attribution, and intervention impact.
- Partner with Activation to create a seamless path from acquisition to value.
- Ensure acquisition channels, loops, funnels, and experiments are instrumented and measurable.
- Communicate strategy, results, tradeoffs, and business impact to senior and executive leadership.
- Raise growth product craft through experimentation discipline, creative thinking, and customer empathy.
Requirements
- 8+ years of product management experience, including significant growth, acquisition, product-led growth, SEO, referrals, virality, funnel optimization, or related experience.
- Experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve growth funnel.
- Demonstrated measurable new-user growth through product-led acquisition, experimentation, organic growth loops, referrals, conversion optimization, or new acquisition surfaces.
- Strong understanding of product, SEO, content, marketing, and distribution as drivers of compounding organic growth.
- Strong analytical skills in funnel analysis, segmentation, experimentation design, attribution, conversion metrics, and metric definition.
- Experience partnering with Design and Engineering to ship polished, scalable, user-centered products.
- Excellent executive communication, product judgment, customer empathy, and cross-functional collaboration skills.
- High agency and comfort operating in ambiguous, unconventional growth opportunities.
Nice to Have
- Experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, or Statsig.
- Experience identifying and building zero-to-one growth opportunities.
- Curiosity about how creators, businesses, and brands discover and adopt digital tools.
Compensation
- Base salary target: $215,000–$230,000 for roles based in San Francisco and Los Angeles.
- Compensation package includes cash, equity, and benefits.
Skills
Product Management, Growth Strategy, Product-Led Growth, SEO, Funnel Optimization, Experimentation, A/B Testing, Product Analytics, Amplitude, Mixpanel, Looker, Optimizely, Statsig, Attribution, Conversion Optimization
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