Developer Marketing Lead, APAC
Leads OpenAI’s APAC developer marketing strategy, translating global launches into regionally effective education, content, events, community, and ecosystem programs. The role requires 10+ years of technical or developer marketing experience and strong cross-functional leadership across developer and startup ecosystems.
About the job
Responsibilities
- Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments.
- Build programs that improve developer awareness, education, product understanding, adoption, and advocacy.
- Translate global developer launches and narratives into regionally resonant activation plans.
- Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs.
- Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and builder stories.
- Support startup marketing initiatives where startup and developer audiences overlap, including technical founders, startup builders, startup ecosystem moments, founder-led proof points, and programs that create adoption with early-stage builders.
- Establish operating rhythms, prioritization, measurement, and feedback loops with global and regional partners.
- Bring APAC developer insight, market nuance, and ecosystem opportunities into global planning.
Requirements
- 10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms.
- Proven track record building credible marketing programs for developer audiences.
- Experience leading regional or multi-market programs across launches, education, content, events, community, and ecosystem channels.
- Strong cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and regional marketing stakeholders.
- Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments.
- Strong communication, prioritization, and stakeholder management skills.
- Clear understanding of how developer trust, technical usefulness, and product adoption connect.
Nice to Have
- Experience with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems.
- Familiarity with APAC developer communities, technical events, startup ecosystems, accelerators, investors, and founder-builder channels.
- Experience working across developer and startup audience overlap, including builder programs, founder storytelling, or startup ecosystem activations.
Skills
Developer Marketing, Technical Marketing, Product Marketing, Developer Relations, Artificial Intelligence, APIs, Developer Platforms, Cloud Tooling, Content Marketing, Event Marketing, Community Marketing, Ecosystem Partnerships, Stakeholder Management, Startup Marketing
Similar jobs
Developer Relations jobs
Supabase
Remote
Developer Relations Engineer who builds full-stack demos, creates technical content, and engages developers through communities, events, and public presentations. The role requires strong JavaScript or TypeScript, Postgres, and modern frontend experience, with a London base for local activities.
Datadog
Singapore
Leads technical developer advocacy across the Asia Pacific and Japan region, including events, community programs, content creation, and coaching. The role requires substantial software development or SRE experience, senior developer relations leadership, public communication skills, and team management.