Sr. Director, Product Design

What you will own

• The long-term design vision for a strategic product portfolio, ensuring HighLevel's experiences feel unified, powerful, polished and easy to use
• The evolution and adoption of HighLevel's bespoke design system, including patterns, components, usage guidance and the operating rituals needed to make adoption real
• A meaningfully higher bar for product design craft, including visual design, interaction design, information architecture, systems thinking and product judgment
• Design strategy across multiple product lines, balancing customer needs, business outcomes, technical constraints, brand expression and speed of execution
• A high-performing team of product designers and design managers, including hiring, coaching, performance management, succession planning and calibration of design standards
• Design quality, usability and coherence across critical customer journeys and high-impact product surfaces
• A strong discovery, research and experimentation culture that uses qualitative insight, analytics and A/B testing to improve customer and business outcomes
• Cross-functional alignment with Product, Engineering, Data and go-to-market leaders on strategy, roadmap priorities, success metrics and tradeoffs
• Executive-level storytelling that makes customer needs, design strategy, product quality and product opportunities clear and actionable

Key responsibilities

1. Vision and portfolio strategy

• Define and communicate a compelling design vision for a large, integrated product portfolio
• Translate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomes
• Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results
• Represent the customer, the end-to-end experience and the quality bar in executive-level product and business discussions

2. Design system leadership

• Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components
• Partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models
• Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standards
• Drive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speed
• Reduce pattern drift and inconsistent experiences across the platform while still allowing teams to solve domain-specific product problems
• Establish measures for design system adoption, contribution quality, component reliability and customer-facing consistency

3. Craft and product quality

• Define, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usability
• Coach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customers
• Create critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarily
• Ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteria
• Build a culture where speed and quality reinforce each other instead of competing with each other

4. Portfolio design leadership

• Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experience
• Partner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impact
• Guide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment and strong execution
• Connect growth, commerce, marketplace, community, admin, integration and platform utility experiences into customer journeys that feel cohesive

5. Design organization leadership

• Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale
• Hire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributors
• Performance manage thoughtfully and directly when designers need additional support, clearer expectations or development plans