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AtlasAtlasNew York, NY

Email Marketing Operations Specialist

Build and optimize the backend of Atlas's email marketing program including ESP configuration, data integrations, segmentation, templates, automations, reporting, QA and deliverability. Requires 4+ years marketing ops experience with deep ESP expertise (SendGrid/Twilio required) and systems architecture skills.

Salary not listed
Remote4+ YOEOther

About the role

Responsibilities

  • Build and maintain connections between database/BI tools and ESP for reliable flow of customer attributes and behavioral events.
  • Build segmentation and targeting logic for pulling lists and targeting sends without manual data work.
  • Configure template system with dynamic marketing and transactional templates for clean propagation of global changes.
  • Build automated lifecycle flows that run consistently without ongoing intervention.
  • Configure reporting on standard email performance metrics.
  • Set up QA, deliverability testing across email clients, and maintain sender reputation.
  • Document the system and train the marketing team to build and send campaigns independently.
  • Collaborate closely with the marketing function.
  • Optimize existing setup, recommend and implement new tooling as needed.

Requirements

  • 4+ years in marketing operations with deep experience in email campaign operations.
  • Deep hands-on expertise with major ESPs/marketing automation platforms (campaign structures, segmentation, list management, lifecycle configuration).
  • SendGrid/Twilio experience required.
  • Deep command of email systems architecture: dynamic/modular templates, automation logic, triggers, long-term maintainability.
  • Experience connecting data sources to ESP (database, warehouse, BI tool) via native integrations, API, reverse ETL, etc.
  • Strong segmentation and targeting skills for dynamic, attribute and behavior-based segments.
  • Excellent cross-functional communication to translate technical constraints to non-technical stakeholders.
  • Sharp eye for email design, rendering, and QA.
  • Self-directed and low-ego; excited to build, document, and hand off.

Nice-to-Haves

  • Multivariate & A/B testing, structuring experiments, holdouts, and turning results into reporting.
  • Hands-on HTML/CSS for email and templating languages (e.g. Liquid).
  • Deliverability depth: SPF/DKIM/DMARC, sender reputation, inbox placement.
  • SQL and comfort querying data to build/validate segments.
  • Experience enabling support/ops teams to send consistent branded customer email (e.g. via Zendesk).
  • Experience evaluating or migrating between ESPs.
  • Experience across transactional (Mailgun, Postmark, Amazon SES) and marketing providers (Braze, Iterable, Klaviyo, Customer.io).

Skills

sendgridtwilioespMarketing Automationsegmentationlifecycle flowsemail templateshtml/cssliquidSQLapireverse etlA/B Testingdeliverabilityspf/dkim/dmarc

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