Build and optimize the backend of Atlas's email marketing program including ESP configuration, data integrations, segmentation, templates, automations, reporting, QA and deliverability. Requires 4+ years marketing ops experience with deep ESP expertise (SendGrid/Twilio required) and systems architecture skills.
Salary not listed
Remote4+ YOEOther
About the role
Responsibilities
Build and maintain connections between database/BI tools and ESP for reliable flow of customer attributes and behavioral events.
Build segmentation and targeting logic for pulling lists and targeting sends without manual data work.
Configure template system with dynamic marketing and transactional templates for clean propagation of global changes.
Build automated lifecycle flows that run consistently without ongoing intervention.
Configure reporting on standard email performance metrics.
Set up QA, deliverability testing across email clients, and maintain sender reputation.
Document the system and train the marketing team to build and send campaigns independently.
Collaborate closely with the marketing function.
Optimize existing setup, recommend and implement new tooling as needed.
Requirements
4+ years in marketing operations with deep experience in email campaign operations.
Deep hands-on expertise with major ESPs/marketing automation platforms (campaign structures, segmentation, list management, lifecycle configuration).
SendGrid/Twilio experience required.
Deep command of email systems architecture: dynamic/modular templates, automation logic, triggers, long-term maintainability.
Experience connecting data sources to ESP (database, warehouse, BI tool) via native integrations, API, reverse ETL, etc.
Strong segmentation and targeting skills for dynamic, attribute and behavior-based segments.
Excellent cross-functional communication to translate technical constraints to non-technical stakeholders.
Sharp eye for email design, rendering, and QA.
Self-directed and low-ego; excited to build, document, and hand off.
Nice-to-Haves
Multivariate & A/B testing, structuring experiments, holdouts, and turning results into reporting.
Hands-on HTML/CSS for email and templating languages (e.g. Liquid).
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