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Bland AIBland AISan Francisco, CA

Demand Gen Lead

Own end-to-end demand generation at a fast-growing AI startup to build and optimize the marketing engine that drives high-quality enterprise pipeline. Manage paid campaigns, HubSpot automation, ABM, analytics, attribution, and funnel optimization while partnering closely with sales and other marketing teams.

Salary not listed
On-site5+ YOEGrowth Marketing

About the role

What You'll Do

Own Pipeline Generation

  • Own demand generation strategy to generate high-quality enterprise pipeline.
  • Build quarterly campaign plans across paid, email, events, ABM, content, and product launches.
  • Constantly improve efficiency and conversion rates.

Build Our Marketing Engine

  • Own HubSpot and marketing automation.
  • Create scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting infrastructure.

Run Paid Acquisition

  • Manage and optimize paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels.
  • Test messaging, audiences, creative, and landing pages to improve ROI.

Drive Account-Based Marketing

  • Partner with Sales to build campaigns targeting high-value enterprise accounts.
  • Coordinate personalized campaigns across advertising, outbound, events, gifting, and content.

Own Marketing Analytics

  • Build dashboards tracking campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency.
  • Identify improvements and eliminate ineffective efforts.

Optimize the Funnel

  • Improve every stage of the buyer journey from first website visit through closed-won.
  • Experiment with landing pages, lifecycle campaigns, nurture sequences, product demos, and conversion optimization.

Partner Across Marketing

  • Work closely with Brand, Content, Product Marketing, Growth, Events, Sales, and RevOps.

Must-Have Qualities

  • Builder mentality: built demand generation programs from scratch or significantly improved existing ones; enjoy creating systems.
  • Analytical: love dashboards, attribution, conversion rates; marketing without measurement isn't interesting.
  • Hands-on operator: comfortable with HubSpot, launching campaigns, building workflows, writing emails, creating dashboards, troubleshooting automation.
  • Ownership: identify bottlenecks, propose solutions, and execute.
  • Strong technical marketing skills in B2B demand generation across paid media, lifecycle marketing, marketing automation, CRM management, attribution, and reporting.
  • Mission-aligned: want to help define how enterprise companies adopt AI.

Nice to Haves

  • 5–7 years of B2B SaaS demand generation experience
  • Deep HubSpot expertise
  • Experience with enterprise sales motions
  • Experience building attribution models and marketing dashboards
  • Familiarity with ABM platforms and account-based marketing
  • SQL, RevOps, or marketing operations experience
  • Experience partnering closely with Sales teams

Compensation & Perks

  • Competitive salary
  • Meaningful equity
  • Comprehensive benefits
  • Beautiful office in Levi's Plaza, San Francisco

Skills

HubSpotABMSQLCRMMarketing Automationattribution modelingLifecycle Marketingpaid acquisitionlead scoringlead routingDashboardingB2B SaaS

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