Brand and Experiences
Own Shepherd's brand presence across events, social, content, and executive communications. Design memorable broker experiences and activations while stewarding visual identity and managing 6-7 figure event budgets.
About the job
Responsibilities
- Lead event strategy and execution across industry events, vertical events, brokerage events, and Shepherd-hosted programs
- Design and execute broker-facing dinners, roundtables, office activations, and one-of-one experiences for key distribution partners
- Develop and execute Shepherd-specific events and activations that reflect the brand and stand out from traditional carrier programs
- Manage executive social narratives for leadership (narrative arcs, posting calendars, prompts, writing, clipping, and publishing)
- Oversee social and content output across company channels
- Lead contractor and agency stack producing social, video, blog, and broker-facing nurture content
- Drive lightweight production including outlines, scripts, looms, social copy, and basic video clipping
- Steward the brand system across web, decks, broker collateral, event presence, swag, and careers pages
- Partner with Marketing Engineer on web experiences
- Manage PR/comms partner relationships, prioritize opportunities, and coordinate spokespeople
- Manage six- to seven-figure budgets for events and production, negotiate with vendors, and ensure flawless logistics execution
Requirements
- 5+ years across brand, events, field marketing, or experiential marketing in high-growth B2B, consumer, fintech, hospitality, or agency environments
- Proven ownership of large-scale events and experiences from strategy and budget through execution and follow-up
- Strong business sense for ROI and intuition around unquantifiable outcomes
- Experience with multi-city roadshows, co-branded anchor events, athlete activations, and overlapping audiences
- Strong creative taste and ability to judge work on-trend, on-brand, and high quality
- Experience directing designers, photographers, videographers, and content agencies
- Experience shaping and amplifying executive voices across social and earned channels
- Comfortable using AI tools to accelerate prep, logistics, copy, and content production
- Comfortable in tools like Figma and modern media/creative tooling for hands-on work when needed
Nice-to-Haves
- Content creator background with experience bringing fresh approaches to traditional industries
- Experience running innovative events programs or meme accounts
Skills
Event Strategy, Field Marketing, Experiential Marketing, Brand Management, Social Media Management, Executive Communication, Budget Management, Vendor Negotiation, Figma, AI Tools
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