Skip to content
ShepherdShepherdNew York, NY

Brand and Experiences

Own Shepherd's brand presence across events, social, content, and executive communications. Design memorable broker experiences and activations while stewarding visual identity and managing 6-7 figure event budgets.

150k – 200k
On-site5+ YOEBrand Design

About the role

Responsibilities

  • Lead event strategy and execution across industry events, vertical events, brokerage events, and Shepherd-hosted programs
  • Design and execute broker-facing dinners, roundtables, office activations, and one-of-one experiences for key distribution partners
  • Develop and execute Shepherd-specific events and activations that reflect the brand and stand out from traditional carrier programs
  • Manage executive social narratives for leadership (narrative arcs, posting calendars, prompts, writing, clipping, and publishing)
  • Oversee social and content output across company channels
  • Lead contractor and agency stack producing social, video, blog, and broker-facing nurture content
  • Drive lightweight production including outlines, scripts, looms, social copy, and basic video clipping
  • Steward the brand system across web, decks, broker collateral, event presence, swag, and careers pages
  • Partner with Marketing Engineer on web experiences
  • Manage PR/comms partner relationships, prioritize opportunities, and coordinate spokespeople
  • Manage six- to seven-figure budgets for events and production, negotiate with vendors, and ensure flawless logistics execution

Requirements

  • 5+ years across brand, events, field marketing, or experiential marketing in high-growth B2B, consumer, fintech, hospitality, or agency environments
  • Proven ownership of large-scale events and experiences from strategy and budget through execution and follow-up
  • Strong business sense for ROI and intuition around unquantifiable outcomes
  • Experience with multi-city roadshows, co-branded anchor events, athlete activations, and overlapping audiences
  • Strong creative taste and ability to judge work on-trend, on-brand, and high quality
  • Experience directing designers, photographers, videographers, and content agencies
  • Experience shaping and amplifying executive voices across social and earned channels
  • Comfortable using AI tools to accelerate prep, logistics, copy, and content production
  • Comfortable in tools like Figma and modern media/creative tooling for hands-on work when needed

Nice-to-Haves

  • Content creator background with experience bringing fresh approaches to traditional industries
  • Experience running innovative events programs or meme accounts

Skills

Event StrategyField MarketingExperiential MarketingBrand ManagementSocial Media ManagementExecutive CommunicationBudget ManagementVendor NegotiationFigmaAI Tools

Similar roles

Brand Design jobs
Assembled

Brand Designer

AssembledSan Francisco, CA +1

Own and evolve Assembled's visual brand identity and design systems for marketing assets. Build AI-native templates and automate production tasks while leading creative on campaigns and events.

150k – 190k
On-site5+ YOEBrand Design
Forus

Brand Designer

ForusNew York, NY

Lead brand design for Forus, owning visual identity across brand, web, and product. Requires 5+ years building interactive brand experiences, strong craft in interaction design and motion.

150k – 200k
On-site5+ YOEBrand Design
Cluely

Videographer

CluelySan Francisco, CA

Creates high-quality, humorous videos through cinematography, lighting, directing, and full production execution. Requires film-making experience, strong humor, and ability to work independently in an intense startup environment.

150k – 200k
On-siteBrand Design
Rilla

Brand/Graphic Designer

RillaNew York, NY +1

Designs physical and digital brand assets for campaigns, events, sales materials, and product launches. Ensures consistent, high-impact visual storytelling across marketing and sales touchpoints. Requires 3+ years experience, Figma/Adobe expertise, and cross-functional collaboration.

150k – 200k
On-site3+ YOEBrand Design
LiveKit

Founding Motion Designer

LiveKitUnited States

Founding Motion Designer to define LiveKit's motion language and lead brand/marketing animation across launches, campaigns, web, and product storytelling. Requires strong After Effects skills and design fundamentals.

140k – 220k
RemoteBrand Design